Axial vs HPI Racing:Which is more popular?
In September 2026, HPI Racing had more branded searches than Axial among RC car brands worldwide. HPI Racing had about 18,100 branded searches, while Axial had 12,100. HPI Racing made up 3.8% of all RC car brand searches we track, and Axial accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about RC car brands, Axial appeared in three of the five answers and HPI Racing in none.
Who do people search for more?
HPI Racing, about 50% more searches than Axial
Who does AI mention more?
Axial, mentioned in 3 of 5 answers, HPI Racing in 0
Who does AI recommend more?
Axial, the only one of the two named
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Top RC car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Axial was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HPI Racing did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Arrma1st
Traxxas2nd
Losi3rd- Axial4th
- Team Associated5th
Tamiya6th- HPI Racing–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Traxxas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arrma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Losi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Axial3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Team Associated2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tamiya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HPI Racing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about RC car brands
5 answers
Asked ChatGPT
“Which RC car brand should I buy?”
Asked ChatGPT
“What are the best RC car brands?”
Asked ChatGPT
“What's the best RC car brand for off-road fun?”
Searched Google, AI Overview
“remote control car”
Searched Google, AI Overview
“fast rc car”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Axial or HPI Racing more popular in search?
This chart shows how often people search Google for Axial and HPI Racing by name. Each line represents a brand's share of searches for all seven RC car brands we track, month by month, from English-language searches worldwide.
Share of searches by month for HPI Racing, Axial. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traxxas | Tamiya | Arrma | Team Associated | HPI Racing | Losi | Axial |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 36.1% | 5.9% | 5.9% | 3.2% | 3.2% | 1.5% |
| Nov 2025 | 48.1% | 32.1% | 6.5% | 5.3% | 2.9% | 3.5% | 1.6% |
| Dec 2025 | 52.6% | 28.8% | 5.8% | 4.7% | 3.2% | 3.2% | 1.7% |
| Jan 2026 | 52.1% | 28.5% | 5.7% | 5.7% | 3.1% | 3.1% | 1.7% |
| Feb 2026 | 47.3% | 31.7% | 6.4% | 6.4% | 2.8% | 3.5% | 1.9% |
| Mar 2026 | 51.4% | 28.2% | 6.9% | 5.7% | 3.1% | 3.1% | 1.7% |
| Apr 2026 | 46.5% | 31.2% | 7.7% | 6.3% | 3.4% | 3.4% | 1.5% |
| May 2026 | 47% | 31.5% | 7.7% | 5.2% | 2.8% | 4.2% | 1.5% |
| Jun 2026 | 48.3% | 32.4% | 6.5% | 5.3% | 2.4% | 3.6% | 1.6% |
| Jul 2026 | 47.1% | 31.6% | 7.7% | 5.2% | 2.3% | 4.2% | 1.9% |
| Aug 2026 | 46.8% | 31.4% | 7.7% | 5.2% | 2.8% | 4.2% | 1.9% |
| Sep 2026 | 42.4% | 34.8% | 7% | 5.7% | 3.8% | 3.8% | 2.6% |
How has the Axial and HPI Racing comparison changed over the last 12 months?
3 findings
- HPI Racing was ahead of Axial in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Axial’s share of searches among RC car brands worldwide moved from 1.5% to 2.6%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending September 2026, HPI Racing’s share of searches among RC car brands worldwide moved from 3.2% to 3.8%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for RC car brands worldwide in September 2026?
2 changes
In September 2026, HPI Racing overtook Losi to rank 5th among RC car brands worldwide, with 3.8% of the searches.
In September 2026, Axial gained share of searches among RC car brands worldwide, from 1.9% to 2.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Axial’s and HPI Racing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Axial
1 branded search term
- axial rc
HPI Racing
1 branded search term
- hpiracing
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