Brandwave

Arrma vs Tamiya:Which is more popular?

In September 2026, Tamiya had more branded searches than Arrma among RC car brands worldwide. Tamiya had about 165,000 branded searches, while Arrma had 33,100. Tamiya made up 34.8% of all RC car brand searches we track, and Arrma accounted for 7%. When we asked ChatGPT and Google AI Overviews about RC car brands, Arrma appeared in four of the five answers and Tamiya in one. Arrma was mentioned before Tamiya in every answer.

Among RC car brands worldwide in September 2026

Who do people search for more?

Tamiya, about 5 searches for every 1 for Arrma

Tamiya 165K searchesArrma 33.1K searches

Who does AI mention more?

Arrma, mentioned in 4 of 5 answers, Tamiya in 1

Arrma in 4 of 5Tamiya in 1 of 5

Who does AI recommend more?

Arrma, named ahead of Tamiya in every answer

Arrma first in 4Tamiya never first

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Top RC car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arrma was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tamiya was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Arrma was listed before Tamiya in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrma1st
  2. Traxxas2nd
  3. Losi3rd
  4. Axial4th
  5. Team Associated5th
  6. Tamiya6th
  7. HPI Racing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Traxxas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arrma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Losi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axial3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Team Associated2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tamiya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HPI Racing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about RC car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Arrma or Tamiya more popular in search?

This chart shows how often people search Google for Arrma and Tamiya by name. Each line represents a brand's share of searches for all seven RC car brands we track, month by month, from English-language searches worldwide.

Arrma and Tamiya among RC car brands worldwide, by month

Share of searches by month for Tamiya, Arrma. The figures are in the table below the chart.

View monthly share of searches table
MonthTraxxasTamiyaArrmaTeam AssociatedHPI RacingLosiAxial
Oct 202544.1%36.1%5.9%5.9%3.2%3.2%1.5%
Nov 202548.1%32.1%6.5%5.3%2.9%3.5%1.6%
Dec 202552.6%28.8%5.8%4.7%3.2%3.2%1.7%
Jan 202652.1%28.5%5.7%5.7%3.1%3.1%1.7%
Feb 202647.3%31.7%6.4%6.4%2.8%3.5%1.9%
Mar 202651.4%28.2%6.9%5.7%3.1%3.1%1.7%
Apr 202646.5%31.2%7.7%6.3%3.4%3.4%1.5%
May 202647%31.5%7.7%5.2%2.8%4.2%1.5%
Jun 202648.3%32.4%6.5%5.3%2.4%3.6%1.6%
Jul 202647.1%31.6%7.7%5.2%2.3%4.2%1.9%
Aug 202646.8%31.4%7.7%5.2%2.8%4.2%1.9%
Sep 202642.4%34.8%7%5.7%3.8%3.8%2.6%

How has the Arrma and Tamiya comparison changed over the last 12 months?

3 findings
  • Tamiya was ahead of Arrma in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arrma’s share of searches among RC car brands worldwide moved from 5.9% to 7%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Tamiya’s share of searches among RC car brands worldwide moved from 36.1% to 34.8%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for RC car brands worldwide in September 2026?

2 changes
  1. In September 2026, Tamiya gained share of searches among RC car brands worldwide, from 31.4% to 34.8%.

  2. In September 2026, Arrma lost share of searches among RC car brands worldwide, from 7.7% to 7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arrma’s and Tamiya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arrma

1 branded search term

  • arrma

Tamiya

1 branded search term

  • tamiya

How the Brand Demand Index is measured

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