Axial vs Losi:Which is searched more?
In September 2026, Losi had more branded searches than Axial among RC car brands worldwide. Losi had about 18,100 branded searches, while Axial had 12,100. Losi made up 3.8% of all RC car brand searches we track, and Axial accounted for 2.6%. These are worldwide searches for English-language branded terms.
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Is Axial or Losi more popular in search?
Compare the remote control car brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Losi, Axial. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traxxas | Tamiya | Arrma | Team Associated | HPI Racing | Losi | Axial |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 36.1% | 5.9% | 5.9% | 3.2% | 3.2% | 1.5% |
| Nov 2025 | 48.1% | 32.1% | 6.5% | 5.3% | 2.9% | 3.5% | 1.6% |
| Dec 2025 | 52.6% | 28.8% | 5.8% | 4.7% | 3.2% | 3.2% | 1.7% |
| Jan 2026 | 52.1% | 28.5% | 5.7% | 5.7% | 3.1% | 3.1% | 1.7% |
| Feb 2026 | 47.3% | 31.7% | 6.4% | 6.4% | 2.8% | 3.5% | 1.9% |
| Mar 2026 | 51.4% | 28.2% | 6.9% | 5.7% | 3.1% | 3.1% | 1.7% |
| Apr 2026 | 46.5% | 31.2% | 7.7% | 6.3% | 3.4% | 3.4% | 1.5% |
| May 2026 | 47% | 31.5% | 7.7% | 5.2% | 2.8% | 4.2% | 1.5% |
| Jun 2026 | 48.3% | 32.4% | 6.5% | 5.3% | 2.4% | 3.6% | 1.6% |
| Jul 2026 | 47.1% | 31.6% | 7.7% | 5.2% | 2.3% | 4.2% | 1.9% |
| Aug 2026 | 46.8% | 31.4% | 7.7% | 5.2% | 2.8% | 4.2% | 1.9% |
| Sep 2026 | 42.4% | 34.8% | 7% | 5.7% | 3.8% | 3.8% | 2.6% |
How has the Axial and Losi comparison changed over the last 12 months?
3 findings
- Losi was ahead of Axial in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Axial’s share of searches among RC car brands worldwide moved from 1.5% to 2.6%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending September 2026, Losi’s share of searches among RC car brands worldwide moved from 3.2% to 3.8%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for RC car brands worldwide in September 2026?
2 changes
In September 2026, HPI Racing overtook Losi to rank 5th among RC car brands worldwide, with 3.8% of the searches.
In September 2026, Axial gained share of searches among RC car brands worldwide, from 1.9% to 2.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Axial’s and Losi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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