Brandwave

Scale75 vs Tamiya:Which is more popular?

In October 2026, Tamiya had more branded searches than Scale75 among miniature paint brands worldwide. Tamiya had about 9,900 branded searches, while Scale75 had 3,490. Tamiya made up 6.8% of all miniature paint brand searches we track, and Scale75 accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about miniature paint brands, Tamiya appeared in one of the four answers and Scale75 in none.

Among miniature paint brands worldwide in October 2026

Who do people search for more?

Tamiya, about 3 searches for every 1 for Scale75

Tamiya 9.9K searchesScale75 3.5K searches

Who does AI mention more?

Tamiya, mentioned in 1 of 4 answers, Scale75 in 0

Tamiya in 1 of 4Scale75 in 0 of 4

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Top miniature paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tamiya was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Scale75 did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vallejo1st
  2. The Army Painter2nd
  3. Citadel3rd
  4. AK Interactive4th
  5. Monument Hobbies4th
  6. Tamiya6th
  7. Green Stuff World–
  8. Scale75–
  9. AMMO by Mig Jimenez–
  10. Reaper Miniatures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vallejo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Army Painter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Citadel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Monument Hobbies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AK Interactive1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tamiya1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Green Stuff World0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Scale750 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AMMO by Mig Jimenez0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reaper Miniatures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about miniature paint brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Scale75 or Tamiya more popular in search?

This chart shows how often people search Google for Scale75 and Tamiya by name. Each line represents a brand's share of searches for all ten miniature paint brands we track, month by month, from English-language searches worldwide.

Scale75 and Tamiya among miniature paint brands worldwide, by month

Share of searches by month for Tamiya, Scale75. The figures are in the table below the chart.

View monthly share of searches table
MonthGreen Stuff WorldAK InteractiveVallejoMonument HobbiesCitadelTamiyaThe Army PainterScale75AMMO by Mig JimenezReaper Miniatures
Nov 202531.5%17.2%13.9%7.7%11.6%5.2%7.7%3.3%1.5%0.49%
Dec 202529.3%16%16.3%7.8%13.1%7.2%5.9%2.6%1.1%0.62%
Jan 202626.5%17.7%17.4%7.1%14.5%6.5%6.5%2.4%0.86%0.56%
Feb 202631.3%17.1%16.8%6.8%11.4%6.3%6.3%2.7%0.82%0.52%
Mar 202630.1%16.5%16.2%8%13.5%6%6%2.2%0.79%0.64%
Apr 202631.8%17.4%14.4%9.4%11.6%6.4%5.2%2.3%0.83%0.57%
May 202633.2%14.9%15.1%9.9%9.9%6.6%6.6%2.3%0.87%0.49%
Jun 202634.2%15.3%15.5%9.1%10.2%6.8%5.6%2.1%0.69%0.46%
Jul 202633.1%14.9%15.7%8.8%9.9%6.6%5.4%4.1%0.87%0.56%
Aug 202630.8%16.9%17.9%9.1%9.2%6.2%6.2%2.7%0.62%0.45%
Sep 202627.8%18.6%16.1%11.3%10.2%6.8%5.6%2.1%0.89%0.57%
Oct 202627.7%18.5%16.9%11.3%8.3%6.8%6.8%2.4%0.89%0.57%

Tamiya sells other things too, so only its searches that name this product count here, like “tamiya paint”.

How has branded search for Scale75 and Tamiya changed worldwide over the last 12 months?

3 findings
  • Tamiya was ahead of Scale75 in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Scale75’s share of searches among miniature paint brands worldwide moved from 3.3% to 2.4%, and its estimated monthly branded searches moved from 6.3K to 3.5K.
  • Across the 12 months ending October 2026, Tamiya’s share of searches among miniature paint brands worldwide moved from 5.2% to 6.8%, and its estimated monthly branded searches held steady at 9.9K.

How did search popularity change for miniature paint brands worldwide in October 2026?

1 change

  1. Estimated monthly branded searches for Scale75 worldwide fell 44.4% over 12 measured months, from 6.3K to 3.5K in October 2026.

How are Scale75’s and Tamiya’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Scale75’s and Tamiya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Scale75

2 branded search terms

  • scale 75 paint
  • scale75

Tamiya

1 branded search term

  • tamiya paint

How the Brand Demand Index is measured

Other head-to-heads among miniature paint brands

Creator with pink hair and a pink jacket

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