Brandwave

How popular isTamiya?

In October 2026, people searched for Tamiya by name about 175,000 times worldwide, a 17.1% decrease from the previous year. These searches made up 6.8% of all global miniature paint brand searches, placing Tamiya sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about miniature paint brands, Tamiya appeared in one of the four answers and was the sixth most recommended of the ten.

Search and AI answers in October 2026

Tamiya is the sixth most searched of 10 competitors and the sixth most recommended in the AI answers we collected.

  1. Green Stuff WorldShare of searches 27.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. AK InteractiveShare of searches 18.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. VallejoShare of searches 16.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Monument HobbiesShare of searches 11.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. TamiyaShare of searches 6.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th

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Top miniature paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tamiya was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Tamiya is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vallejo1st
  2. The Army Painter2nd
  3. Citadel3rd
  4. AK Interactive4th
  5. Monument Hobbies4th
  6. Tamiya6th
  7. Green Stuff World–
  8. Scale75–
  9. AMMO by Mig Jimenez–
  10. Reaper Miniatures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vallejo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Army Painter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Citadel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Monument Hobbies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AK Interactive1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tamiya1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Green Stuff World0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Scale750 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AMMO by Mig Jimenez0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reaper Miniatures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about miniature paint brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Tamiya compared with other miniature paint brands worldwide?

Tamiya against miniature paint brands worldwide, by month

Share of searches by month for Green Stuff World, AK Interactive, Vallejo, Monument Hobbies, Citadel, Tamiya, The Army Painter, Scale75. The figures are in the table below the chart.

View monthly share of searches table
MonthGreen Stuff WorldAK InteractiveVallejoMonument HobbiesCitadelTamiyaThe Army PainterScale75AMMO by Mig JimenezReaper Miniatures
Nov 202531.5%17.2%13.9%7.7%11.6%5.2%7.7%3.3%1.5%0.49%
Dec 202529.3%16%16.3%7.8%13.1%7.2%5.9%2.6%1.1%0.62%
Jan 202626.5%17.7%17.4%7.1%14.5%6.5%6.5%2.4%0.86%0.56%
Feb 202631.3%17.1%16.8%6.8%11.4%6.3%6.3%2.7%0.82%0.52%
Mar 202630.1%16.5%16.2%8%13.5%6%6%2.2%0.79%0.64%
Apr 202631.8%17.4%14.4%9.4%11.6%6.4%5.2%2.3%0.83%0.57%
May 202633.2%14.9%15.1%9.9%9.9%6.6%6.6%2.3%0.87%0.49%
Jun 202634.2%15.3%15.5%9.1%10.2%6.8%5.6%2.1%0.69%0.46%
Jul 202633.1%14.9%15.7%8.8%9.9%6.6%5.4%4.1%0.87%0.56%
Aug 202630.8%16.9%17.9%9.1%9.2%6.2%6.2%2.7%0.62%0.45%
Sep 202627.8%18.6%16.1%11.3%10.2%6.8%5.6%2.1%0.89%0.57%
Oct 202627.7%18.5%16.9%11.3%8.3%6.8%6.8%2.4%0.89%0.57%

  1. 1.Green Stuff World

    27.7%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.AK Interactive

    18.5%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Vallejo

    16.9%

    Held 3rd. 24.7K estimated branded searches, +5.1% vs prior month. Share +0.7 points.

  4. 4.Monument Hobbies

    11.3%

    Held 4th. 16.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Citadel

    8.3%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  6. 6.Tamiya

    6.8%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.The Army Painter

    6.8%

    Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  8. 8.Scale75

    2.4%

    Held 8th. 3.5K estimated branded searches, +16.7% vs prior month. Share +0.3 points.

  9. 9.AMMO by Mig Jimenez

    0.89%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Reaper Miniatures

    0.57%

    Held 10th. 830 estimated branded searches, 0% vs prior month. Share 0 points.

Tamiya sells other things too, so only its searches that name this product count here, like “tamiya paint”.

Compare popularity between Tamiya and its closest rivals

Every comparison with Tamiya

22 comparisons

How has branded search demand for Tamiya changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Tamiya worldwide fell from 211K to 175K.
  • Across the 12 months ending October 2026, Tamiya’s share of searches among miniature paint brands worldwide increased from 5.2% to 6.8%.
  • Across the 12 months ending October 2026, Tamiya’s share of searches among miniature paint brands worldwide peaked at 7.2% in December 2025 and was lowest at 5.2% in November 2025.
  • Across the 12 months ending October 2026, Tamiya rose from 7th to 6th among miniature paint brands worldwide.

How did search popularity change for miniature paint brands worldwide in October 2026?

6 changes

  1. In October 2026, The Army Painter gained share of searches among miniature paint brands worldwide, from 5.6% to 6.8%.

  2. In October 2026, Vallejo gained share of searches among miniature paint brands worldwide, from 16.1% to 16.9%.

  3. In October 2026, Citadel lost share of searches among miniature paint brands worldwide, from 10.2% to 8.3%.

  4. Green Stuff World’s share of searches among miniature paint brands worldwide has lost ground for 3 months in a row, from 33.1% to 27.7% in October 2026.

  5. Estimated monthly branded searches for Monument Hobbies worldwide rose 12.2% over 12 measured months, from 14.7K to 16.5K in October 2026.

  6. Estimated monthly branded searches for AMMO by Mig Jimenez worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in October 2026.

How are Tamiya’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tamiya’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tamiya
  • tamiya paint

Do you work for Tamiya? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tamiya compete?

Tamiya is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
RC car brands2nd of 731.5%Show ranking
Model kit manufacturers1st of 846.4%Show ranking
Miniature paint brands6th of 106.8%Shown above
Creator with pink hair and a pink jacket

Is Tamiya your brand?

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