Miniature paint brands:Which are most popular?

Name: Miniature paint brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Green Stuff World was the most searched miniature paint brand worldwide, accounting for 27.7% of all searches among the ten brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Vallejo and The Army Painter showed up in every answer. Vallejo was recommended most often, coming first in three out of four responses.

Follow miniature paint brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top miniature paint brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Vallejo and The Army Painter appeared every time. Vallejo was recommended most often, coming first in three out of four answers. The Army Painter was second, and Citadel was third. Green Stuff World, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Vallejo	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
The Army Painter	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Citadel	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Monument Hobbies	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
AK Interactive	Named in 0 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	1 of 4
Tamiya	Named in 0 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	1 of 4
Green Stuff World	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Scale75	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
AMMO by Mig Jimenez	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Reaper Miniatures	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Vallejo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
The Army Painter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Citadel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Monument Hobbies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AK Interactive1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tamiya1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Green Stuff World0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Scale750 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AMMO by Mig Jimenez0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Reaper Miniatures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about miniature paint brands

4 answers

Asked ChatGPT
“What's the best paint for miniatures?”
Asked ChatGPT
“Which miniature paint brand should a beginner buy?”
Asked ChatGPT
“What are the best paint sets for Warhammer miniatures?”
Searched Google, AI Overview
“miniature paint”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“model paint”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which miniature paint brands do people search for most?

This chart shows how often people search Google for each miniature paint brand by name. Each line represents a brand's share of searches for all ten miniature paint brands we track, month by month, from English-language searches worldwide.

Share of searches among miniature paint brands worldwide, by month

Month	Green Stuff World	AK Interactive	Vallejo	Monument Hobbies	Citadel	Tamiya	The Army Painter	Scale75	AMMO by Mig Jimenez	Reaper Miniatures
Nov 2025	31.5%	17.2%	13.9%	7.7%	11.6%	5.2%	7.7%	3.3%	1.5%	0.49%
Dec 2025	29.3%	16%	16.3%	7.8%	13.1%	7.2%	5.9%	2.6%	1.1%	0.62%
Jan 2026	26.5%	17.7%	17.4%	7.1%	14.5%	6.5%	6.5%	2.4%	0.86%	0.56%
Feb 2026	31.3%	17.1%	16.8%	6.8%	11.4%	6.3%	6.3%	2.7%	0.82%	0.52%
Mar 2026	30.1%	16.5%	16.2%	8%	13.5%	6%	6%	2.2%	0.79%	0.64%
Apr 2026	31.8%	17.4%	14.4%	9.4%	11.6%	6.4%	5.2%	2.3%	0.83%	0.57%
May 2026	33.2%	14.9%	15.1%	9.9%	9.9%	6.6%	6.6%	2.3%	0.87%	0.49%
Jun 2026	34.2%	15.3%	15.5%	9.1%	10.2%	6.8%	5.6%	2.1%	0.69%	0.46%
Jul 2026	33.1%	14.9%	15.7%	8.8%	9.9%	6.6%	5.4%	4.1%	0.87%	0.56%
Aug 2026	30.8%	16.9%	17.9%	9.1%	9.2%	6.2%	6.2%	2.7%	0.62%	0.45%
Sep 2026	27.8%	18.6%	16.1%	11.3%	10.2%	6.8%	5.6%	2.1%	0.89%	0.57%
Oct 2026	27.7%	18.5%	16.9%	11.3%	8.3%	6.8%	6.8%	2.4%	0.89%	0.57%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Green Stuff World	27.7%	40.5K	0%	-0.2 points
2, held 2nd	AK Interactive	18.5%	27.1K	0%	-0.1 points
3, held 3rd	Vallejo	16.9%	24.7K	+5.1%	+0.7 points
4, held 4th	Monument Hobbies	11.3%	16.5K	0%	-0.1 points
5, held 5th	Citadel	8.3%	12.1K	-18.2%	-1.9 points
6, held 6th	Tamiya	6.8%	9.9K	0%	0 points
7, held 7th	The Army Painter	6.8%	9.9K	+22.2%	+1.2 points
8, held 8th	Scale75	2.4%	3.5K	+16.7%	+0.3 points
9, held 9th	AMMO by Mig Jimenez	0.89%	1.3K	0%	0 points
10, held 10th	Reaper Miniatures	0.57%	830	0%	0 points

1.Green Stuff World
27.7%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.AK Interactive
18.5%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.Vallejo
16.9%
Held 3rd. 24.7K estimated branded searches, +5.1% vs prior month. Share +0.7 points.
4.Monument Hobbies
11.3%
Held 4th. 16.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.Citadel
8.3%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
6.Tamiya
6.8%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
7.The Army Painter
6.8%
Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.2 points.
8.Scale75
2.4%
Held 8th. 3.5K estimated branded searches, +16.7% vs prior month. Share +0.3 points.
9.AMMO by Mig Jimenez
0.89%
Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
10.Reaper Miniatures
0.57%
Held 10th. 830 estimated branded searches, 0% vs prior month. Share 0 points.

Tamiya sells other things too, so only its searches that name this product count here, like “tamiya paint”.

Which brand is most popular in search among miniature paint brands worldwide?

10 brands

In October 2026, Green Stuff World was the most searched among miniature paint brands worldwide, with an estimated 40.5K branded searches, 27.7% of all searches for the ten tracked by the Brandwave Brand Demand Index. AK Interactive is in 2nd place, 9.2 percentage points behind at 18.5%.

Global miniature paint brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Green Stuff World	31.5% → 27.7%	34.2%Jun 2026	26.5%Jan 2026	1st
AK Interactive	17.2% → 18.5%	18.6%Sep 2026	14.9%Jul 2026	2nd
Vallejo	13.9% → 16.9%	17.9%Aug 2026	13.9%Nov 2025	3rd
Monument Hobbies	7.7% → 11.3%	11.3%Sep 2026	6.8%Feb 2026	6th → 4th
Citadel	11.6% → 8.3%	14.5%Jan 2026	8.3%Oct 2026	4th → 5th
Tamiya	5.2% → 6.8%	7.2%Dec 2025	5.2%Nov 2025	7th → 6th
The Army Painter	7.7% → 6.8%	7.7%Nov 2025	5.2%Apr 2026	5th → 7th
Scale75	3.3% → 2.4%	4.1%Jul 2026	2.1%Sep 2026	8th
AMMO by Mig Jimenez	1.5% → 0.89%	1.5%Nov 2025	0.62%Aug 2026	9th
Reaper Miniatures	0.49% → 0.57%	0.64%Mar 2026	0.45%Aug 2026	10th

Each finding as a sentence

Across the 12 months ending October 2026, Green Stuff World’s share of searches among miniature paint brands worldwide decreased from 31.5% to 27.7%.
Across the 12 months ending October 2026, AK Interactive’s share of searches among miniature paint brands worldwide increased from 17.2% to 18.5%.
Across the 12 months ending October 2026, Vallejo’s share of searches among miniature paint brands worldwide increased from 13.9% to 16.9%.
Across the 12 months ending October 2026, Monument Hobbies’ share of searches among miniature paint brands worldwide increased from 7.7% to 11.3%.
Across the 12 months ending October 2026, Citadel’s share of searches among miniature paint brands worldwide decreased from 11.6% to 8.3%.
Across the 12 months ending October 2026, Tamiya’s share of searches among miniature paint brands worldwide increased from 5.2% to 6.8%.
Across the 12 months ending October 2026, The Army Painter’s share of searches among miniature paint brands worldwide decreased from 7.7% to 6.8%.
Across the 12 months ending October 2026, Scale75’s share of searches among miniature paint brands worldwide decreased from 3.3% to 2.4%.
Across the 12 months ending October 2026, AMMO by Mig Jimenez’s share of searches among miniature paint brands worldwide decreased from 1.5% to 0.89%.
Across the 12 months ending October 2026, Green Stuff World’s share of searches among miniature paint brands worldwide peaked at 34.2% in June 2026 and was lowest at 26.5% in January 2026.
Across the 12 months ending October 2026, AK Interactive’s share of searches among miniature paint brands worldwide peaked at 18.6% in September 2026 and was lowest at 14.9% in July 2026.
Across the 12 months ending October 2026, Vallejo’s share of searches among miniature paint brands worldwide peaked at 17.9% in August 2026 and was lowest at 13.9% in November 2025.
Across the 12 months ending October 2026, Monument Hobbies’ share of searches among miniature paint brands worldwide peaked at 11.3% in September 2026 and was lowest at 6.8% in February 2026.
Across the 12 months ending October 2026, Citadel’s share of searches among miniature paint brands worldwide peaked at 14.5% in January 2026 and was lowest at 8.3% in October 2026.
Across the 12 months ending October 2026, Tamiya’s share of searches among miniature paint brands worldwide peaked at 7.2% in December 2025 and was lowest at 5.2% in November 2025.
Across the 12 months ending October 2026, The Army Painter’s share of searches among miniature paint brands worldwide peaked at 7.7% in November 2025 and was lowest at 5.2% in April 2026.
Across the 12 months ending October 2026, Scale75’s share of searches among miniature paint brands worldwide peaked at 4.1% in July 2026 and was lowest at 2.1% in September 2026.
Across the 12 months ending October 2026, Monument Hobbies rose from 6th to 4th among miniature paint brands worldwide.
Across the 12 months ending October 2026, Citadel fell from 4th to 5th among miniature paint brands worldwide.
Across the 12 months ending October 2026, Tamiya rose from 7th to 6th among miniature paint brands worldwide.
Across the 12 months ending October 2026, The Army Painter fell from 5th to 7th among miniature paint brands worldwide.
Across the 12 months ending October 2026, Reaper Miniatures held steady: its share of searches among miniature paint brands worldwide moved less than 0.5 percentage points.

How did search popularity change for miniature paint brands worldwide in October 2026?

8 changes

In October 2026, The Army Painter gained share of searches among miniature paint brands worldwide, from 5.6% to 6.8%.
In October 2026, Vallejo gained share of searches among miniature paint brands worldwide, from 16.1% to 16.9%.
In October 2026, Citadel lost share of searches among miniature paint brands worldwide, from 10.2% to 8.3%.
Green Stuff World’s share of searches among miniature paint brands worldwide has lost ground for 3 months in a row, from 33.1% to 27.7% in October 2026.
Estimated monthly branded searches for Monument Hobbies worldwide rose 12.2% over 12 measured months, from 14.7K to 16.5K in October 2026.
Estimated monthly branded searches for AMMO by Mig Jimenez worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in October 2026.
Estimated monthly branded searches for Scale75 worldwide fell 44.4% over 12 measured months, from 6.3K to 3.5K in October 2026.
Estimated monthly branded searches for AK Interactive worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in October 2026.

How are branded searches counted for miniature paint brands?

14 search terms

Each brand's share of searches among miniature paint brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.