Brandwave

AK Interactive vs Citadel:Which is more popular?

In October 2026, AK Interactive had more branded searches than Citadel among miniature paint brands worldwide. AK Interactive had about 27,100 branded searches, while Citadel had 12,100. AK Interactive made up 18.5% of all miniature paint brand searches we track, and Citadel accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about miniature paint brands, Citadel appeared in three of the four answers and AK Interactive in one. Citadel was mentioned before AK Interactive in three out of four answers.

Among miniature paint brands worldwide in October 2026

Who do people search for more?

AK Interactive, about 2 searches for every 1 for Citadel

AK Interactive 27.1K searchesCitadel 12.1K searches

Who does AI mention more?

Citadel, mentioned in 3 of 4 answers, AK Interactive in 1

Citadel in 3 of 4AK Interactive in 1 of 4

Who does AI recommend more?

Citadel, named ahead of AK Interactive in 3 of 4 answers

Citadel first in 3AK Interactive first in 1

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Top miniature paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Citadel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. AK Interactive was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Citadel was listed before AK Interactive in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vallejo1st
  2. The Army Painter2nd
  3. Citadel3rd
  4. AK Interactive4th
  5. Monument Hobbies4th
  6. Tamiya6th
  7. Green Stuff World–
  8. Scale75–
  9. AMMO by Mig Jimenez–
  10. Reaper Miniatures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vallejo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Army Painter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Citadel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Monument Hobbies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AK Interactive1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tamiya1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Green Stuff World0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Scale750 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AMMO by Mig Jimenez0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reaper Miniatures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about miniature paint brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is AK Interactive or Citadel more popular in search?

This chart shows how often people search Google for AK Interactive and Citadel by name. Each line represents a brand's share of searches for all ten miniature paint brands we track, month by month, from English-language searches worldwide.

AK Interactive and Citadel among miniature paint brands worldwide, by month

Share of searches by month for AK Interactive, Citadel. The figures are in the table below the chart.

View monthly share of searches table
MonthGreen Stuff WorldAK InteractiveVallejoMonument HobbiesCitadelTamiyaThe Army PainterScale75AMMO by Mig JimenezReaper Miniatures
Nov 202531.5%17.2%13.9%7.7%11.6%5.2%7.7%3.3%1.5%0.49%
Dec 202529.3%16%16.3%7.8%13.1%7.2%5.9%2.6%1.1%0.62%
Jan 202626.5%17.7%17.4%7.1%14.5%6.5%6.5%2.4%0.86%0.56%
Feb 202631.3%17.1%16.8%6.8%11.4%6.3%6.3%2.7%0.82%0.52%
Mar 202630.1%16.5%16.2%8%13.5%6%6%2.2%0.79%0.64%
Apr 202631.8%17.4%14.4%9.4%11.6%6.4%5.2%2.3%0.83%0.57%
May 202633.2%14.9%15.1%9.9%9.9%6.6%6.6%2.3%0.87%0.49%
Jun 202634.2%15.3%15.5%9.1%10.2%6.8%5.6%2.1%0.69%0.46%
Jul 202633.1%14.9%15.7%8.8%9.9%6.6%5.4%4.1%0.87%0.56%
Aug 202630.8%16.9%17.9%9.1%9.2%6.2%6.2%2.7%0.62%0.45%
Sep 202627.8%18.6%16.1%11.3%10.2%6.8%5.6%2.1%0.89%0.57%
Oct 202627.7%18.5%16.9%11.3%8.3%6.8%6.8%2.4%0.89%0.57%

How has branded search for AK Interactive and Citadel changed worldwide over the last 12 months?

3 findings

How did search popularity change for miniature paint brands worldwide in October 2026?

2 changes

  1. In October 2026, Citadel lost share of searches among miniature paint brands worldwide, from 10.2% to 8.3%.

  2. Estimated monthly branded searches for AK Interactive worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in October 2026.

How are AK Interactive’s and Citadel’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AK Interactive’s and Citadel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AK Interactive

1 branded search term

  • ak interactive

Citadel

1 branded search term

  • citadel paint

How the Brand Demand Index is measured

Other head-to-heads among miniature paint brands

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