AK Interactive vs Monument Hobbies:Which is more popular?
In October 2026, AK Interactive had more branded searches than Monument Hobbies among miniature paint brands worldwide. AK Interactive had about 27,100 branded searches, while Monument Hobbies had 16,500. AK Interactive made up 18.5% of all miniature paint brand searches we track, and Monument Hobbies accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about miniature paint brands, Monument Hobbies appeared in two of the four answers and AK Interactive in one. Monument Hobbies was mentioned before AK Interactive in two out of three answers that named either.
Who do people search for more?
AK Interactive, about 64% more searches than Monument Hobbies
Who does AI mention more?
Monument Hobbies, mentioned in 2 of 4 answers, AK Interactive in 1
Who does AI recommend more?
Monument Hobbies, named ahead of AK Interactive in 2 of 3 answers
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Top miniature paint brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Monument Hobbies was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. AK Interactive was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Monument Hobbies was listed before AK Interactive in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vallejo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
The Army Painter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Citadel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Monument Hobbies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AK Interactive1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tamiya1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Green Stuff World0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Scale750 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AMMO by Mig Jimenez0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Reaper Miniatures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about miniature paint brands
4 answers
Asked ChatGPT
“What's the best paint for miniatures?”
Asked ChatGPT
“Which miniature paint brand should a beginner buy?”
Asked ChatGPT
“What are the best paint sets for Warhammer miniatures?”
Searched Google, AI Overview
“miniature paint”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“model paint”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is AK Interactive or Monument Hobbies more popular in search?
This chart shows how often people search Google for AK Interactive and Monument Hobbies by name. Each line represents a brand's share of searches for all ten miniature paint brands we track, month by month, from English-language searches worldwide.
Share of searches by month for AK Interactive, Monument Hobbies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Green Stuff World | AK Interactive | Vallejo | Monument Hobbies | Citadel | Tamiya | The Army Painter | Scale75 | AMMO by Mig Jimenez | Reaper Miniatures |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 31.5% | 17.2% | 13.9% | 7.7% | 11.6% | 5.2% | 7.7% | 3.3% | 1.5% | 0.49% |
| Dec 2025 | 29.3% | 16% | 16.3% | 7.8% | 13.1% | 7.2% | 5.9% | 2.6% | 1.1% | 0.62% |
| Jan 2026 | 26.5% | 17.7% | 17.4% | 7.1% | 14.5% | 6.5% | 6.5% | 2.4% | 0.86% | 0.56% |
| Feb 2026 | 31.3% | 17.1% | 16.8% | 6.8% | 11.4% | 6.3% | 6.3% | 2.7% | 0.82% | 0.52% |
| Mar 2026 | 30.1% | 16.5% | 16.2% | 8% | 13.5% | 6% | 6% | 2.2% | 0.79% | 0.64% |
| Apr 2026 | 31.8% | 17.4% | 14.4% | 9.4% | 11.6% | 6.4% | 5.2% | 2.3% | 0.83% | 0.57% |
| May 2026 | 33.2% | 14.9% | 15.1% | 9.9% | 9.9% | 6.6% | 6.6% | 2.3% | 0.87% | 0.49% |
| Jun 2026 | 34.2% | 15.3% | 15.5% | 9.1% | 10.2% | 6.8% | 5.6% | 2.1% | 0.69% | 0.46% |
| Jul 2026 | 33.1% | 14.9% | 15.7% | 8.8% | 9.9% | 6.6% | 5.4% | 4.1% | 0.87% | 0.56% |
| Aug 2026 | 30.8% | 16.9% | 17.9% | 9.1% | 9.2% | 6.2% | 6.2% | 2.7% | 0.62% | 0.45% |
| Sep 2026 | 27.8% | 18.6% | 16.1% | 11.3% | 10.2% | 6.8% | 5.6% | 2.1% | 0.89% | 0.57% |
| Oct 2026 | 27.7% | 18.5% | 16.9% | 11.3% | 8.3% | 6.8% | 6.8% | 2.4% | 0.89% | 0.57% |
How has branded search for AK Interactive and Monument Hobbies changed worldwide over the last 12 months?
3 findings
- AK Interactive was ahead of Monument Hobbies in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, AK Interactive’s share of searches among miniature paint brands worldwide moved from 17.2% to 18.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending October 2026, Monument Hobbies’ share of searches among miniature paint brands worldwide moved from 7.7% to 11.3%, and its estimated monthly branded searches moved from 14.7K to 16.5K.
How did search popularity change for miniature paint brands worldwide in October 2026?
2 changes

Estimated monthly branded searches for Monument Hobbies worldwide rose 12.2% over 12 measured months, from 14.7K to 16.5K in October 2026.

Estimated monthly branded searches for AK Interactive worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in October 2026.
How are AK Interactive’s and Monument Hobbies’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AK Interactive’s and Monument Hobbies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AK Interactive
1 branded search term
- ak interactive
Monument Hobbies
2 branded search terms
- monument hobbies
- pro acryl
Other head-to-heads among miniature paint brands

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