Brandwave

Tamiya vs The Army Painter:Which is more popular?

In October 2026, Tamiya and The Army Painter were level in searches among miniature paint brands worldwide, with an estimated 9.9K branded searches each, at 6.8% of the total each. When we asked ChatGPT and Google AI Overviews about miniature paint brands, The Army Painter appeared in all four answers and Tamiya in one. The Army Painter was mentioned before Tamiya in every answer.

Among miniature paint brands worldwide in October 2026

Who do people search for more?

Tamiya and The Army Painter are searched for about as often as each other.

Tamiya 9.9K searchesThe Army Painter 9.9K searches

Who does AI mention more?

The Army Painter, mentioned in every answer we collected

The Army Painter in 4 of 4Tamiya in 1 of 4

Who does AI recommend more?

The Army Painter, named ahead of Tamiya in every answer

The Army Painter first in 4Tamiya never first

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Top miniature paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Army Painter appeared in all four answers. Tamiya was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. The Army Painter was listed before Tamiya in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vallejo1st
  2. The Army Painter2nd
  3. Citadel3rd
  4. AK Interactive4th
  5. Monument Hobbies4th
  6. Tamiya6th
  7. Green Stuff World–
  8. Scale75–
  9. AMMO by Mig Jimenez–
  10. Reaper Miniatures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vallejo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Army Painter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Citadel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Monument Hobbies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AK Interactive1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tamiya1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Green Stuff World0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Scale750 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AMMO by Mig Jimenez0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reaper Miniatures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about miniature paint brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Tamiya or The Army Painter more popular in search?

This chart shows how often people search Google for Tamiya and The Army Painter by name. Each line represents a brand's share of searches for all ten miniature paint brands we track, month by month, from English-language searches worldwide.

Tamiya and The Army Painter among miniature paint brands worldwide, by month

Share of searches by month for Tamiya, The Army Painter. The figures are in the table below the chart.

View monthly share of searches table
MonthGreen Stuff WorldAK InteractiveVallejoMonument HobbiesCitadelTamiyaThe Army PainterScale75AMMO by Mig JimenezReaper Miniatures
Nov 202531.5%17.2%13.9%7.7%11.6%5.2%7.7%3.3%1.5%0.49%
Dec 202529.3%16%16.3%7.8%13.1%7.2%5.9%2.6%1.1%0.62%
Jan 202626.5%17.7%17.4%7.1%14.5%6.5%6.5%2.4%0.86%0.56%
Feb 202631.3%17.1%16.8%6.8%11.4%6.3%6.3%2.7%0.82%0.52%
Mar 202630.1%16.5%16.2%8%13.5%6%6%2.2%0.79%0.64%
Apr 202631.8%17.4%14.4%9.4%11.6%6.4%5.2%2.3%0.83%0.57%
May 202633.2%14.9%15.1%9.9%9.9%6.6%6.6%2.3%0.87%0.49%
Jun 202634.2%15.3%15.5%9.1%10.2%6.8%5.6%2.1%0.69%0.46%
Jul 202633.1%14.9%15.7%8.8%9.9%6.6%5.4%4.1%0.87%0.56%
Aug 202630.8%16.9%17.9%9.1%9.2%6.2%6.2%2.7%0.62%0.45%
Sep 202627.8%18.6%16.1%11.3%10.2%6.8%5.6%2.1%0.89%0.57%
Oct 202627.7%18.5%16.9%11.3%8.3%6.8%6.8%2.4%0.89%0.57%

Tamiya sells other things too, so only its searches that name this product count here, like “tamiya paint”.

How has branded search for Tamiya and The Army Painter changed worldwide over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Tamiya took it in December 2025.
  • Across the 12 months ending October 2026, Tamiya’s share of searches among miniature paint brands worldwide moved from 5.2% to 6.8%, and its estimated monthly branded searches held steady at 9.9K.
  • Across the 12 months ending October 2026, The Army Painter’s share of searches among miniature paint brands worldwide moved from 7.7% to 6.8%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for miniature paint brands worldwide in October 2026?

1 change

  1. In October 2026, The Army Painter gained share of searches among miniature paint brands worldwide, from 5.6% to 6.8%.

How are Tamiya’s and The Army Painter’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tamiya’s and The Army Painter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tamiya

1 branded search term

  • tamiya paint

The Army Painter

1 branded search term

  • the army painter

How the Brand Demand Index is measured

Other head-to-heads among miniature paint brands

Creator with pink hair and a pink jacket

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