Brandwave

How popular isThe Army Painter?

In October 2026, people searched for The Army Painter by name about 9,900 times worldwide, a 33.1% decrease from the previous year. These searches made up 6.8% of all global miniature paint brand searches, placing The Army Painter seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about miniature paint brands, The Army Painter appeared in all answers and was the second most recommended of the ten.

Search and AI answers in October 2026

The Army Painter is the seventh most searched of 10 competitors and the second most recommended in the AI answers we collected.

  1. Green Stuff WorldShare of searches 27.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. AK InteractiveShare of searches 18.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. VallejoShare of searches 16.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Monument HobbiesShare of searches 11.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. The Army PainterShare of searches 6.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

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Top miniature paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Army Painter appeared in all four answers. The Army Painter is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vallejo1st
  2. The Army Painter2nd
  3. Citadel3rd
  4. AK Interactive4th
  5. Monument Hobbies4th
  6. Tamiya6th
  7. Green Stuff World–
  8. Scale75–
  9. AMMO by Mig Jimenez–
  10. Reaper Miniatures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vallejo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Army Painter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Citadel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Monument Hobbies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AK Interactive1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tamiya1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Green Stuff World0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Scale750 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AMMO by Mig Jimenez0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reaper Miniatures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about miniature paint brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for The Army Painter compared with other miniature paint brands worldwide?

The Army Painter against miniature paint brands worldwide, by month

Share of searches by month for Green Stuff World, AK Interactive, Vallejo, Monument Hobbies, Citadel, Tamiya, The Army Painter, Scale75. The figures are in the table below the chart.

View monthly share of searches table
MonthGreen Stuff WorldAK InteractiveVallejoMonument HobbiesCitadelTamiyaThe Army PainterScale75AMMO by Mig JimenezReaper Miniatures
Nov 202531.5%17.2%13.9%7.7%11.6%5.2%7.7%3.3%1.5%0.49%
Dec 202529.3%16%16.3%7.8%13.1%7.2%5.9%2.6%1.1%0.62%
Jan 202626.5%17.7%17.4%7.1%14.5%6.5%6.5%2.4%0.86%0.56%
Feb 202631.3%17.1%16.8%6.8%11.4%6.3%6.3%2.7%0.82%0.52%
Mar 202630.1%16.5%16.2%8%13.5%6%6%2.2%0.79%0.64%
Apr 202631.8%17.4%14.4%9.4%11.6%6.4%5.2%2.3%0.83%0.57%
May 202633.2%14.9%15.1%9.9%9.9%6.6%6.6%2.3%0.87%0.49%
Jun 202634.2%15.3%15.5%9.1%10.2%6.8%5.6%2.1%0.69%0.46%
Jul 202633.1%14.9%15.7%8.8%9.9%6.6%5.4%4.1%0.87%0.56%
Aug 202630.8%16.9%17.9%9.1%9.2%6.2%6.2%2.7%0.62%0.45%
Sep 202627.8%18.6%16.1%11.3%10.2%6.8%5.6%2.1%0.89%0.57%
Oct 202627.7%18.5%16.9%11.3%8.3%6.8%6.8%2.4%0.89%0.57%

  1. 1.Green Stuff World

    27.7%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.AK Interactive

    18.5%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Vallejo

    16.9%

    Held 3rd. 24.7K estimated branded searches, +5.1% vs prior month. Share +0.7 points.

  4. 4.Monument Hobbies

    11.3%

    Held 4th. 16.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Citadel

    8.3%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  6. 6.Tamiya

    6.8%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.The Army Painter

    6.8%

    Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  8. 8.Scale75

    2.4%

    Held 8th. 3.5K estimated branded searches, +16.7% vs prior month. Share +0.3 points.

  9. 9.AMMO by Mig Jimenez

    0.89%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Reaper Miniatures

    0.57%

    Held 10th. 830 estimated branded searches, 0% vs prior month. Share 0 points.

Tamiya sells other things too, so only its searches that name this product count here, like “tamiya paint”.

Compare popularity between The Army Painter and its closest rivals

Every comparison with The Army Painter

9 comparisons

How has branded search demand for The Army Painter changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for The Army Painter worldwide fell from 14.8K to 9.9K.
  • Across the 12 months ending October 2026, The Army Painter’s share of searches among miniature paint brands worldwide decreased from 7.7% to 6.8%.
  • Across the 12 months ending October 2026, The Army Painter’s share of searches among miniature paint brands worldwide peaked at 7.7% in November 2025 and was lowest at 5.2% in April 2026.
  • Across the 12 months ending October 2026, The Army Painter fell from 5th to 7th among miniature paint brands worldwide.

How did search popularity change for miniature paint brands worldwide in October 2026?

6 changes

  1. In October 2026, The Army Painter gained share of searches among miniature paint brands worldwide, from 5.6% to 6.8%.

  2. In October 2026, Vallejo gained share of searches among miniature paint brands worldwide, from 16.1% to 16.9%.

  3. In October 2026, Citadel lost share of searches among miniature paint brands worldwide, from 10.2% to 8.3%.

  4. Green Stuff World’s share of searches among miniature paint brands worldwide has lost ground for 3 months in a row, from 33.1% to 27.7% in October 2026.

  5. Estimated monthly branded searches for Monument Hobbies worldwide rose 12.2% over 12 measured months, from 14.7K to 16.5K in October 2026.

  6. Estimated monthly branded searches for AMMO by Mig Jimenez worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in October 2026.

How are The Army Painter’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Army Painter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the army painter

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How the Brand Demand Index is measured

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