Brandwave

The Army Painter vs Vallejo:Which is more popular?

In October 2026, Vallejo had more branded searches than The Army Painter among miniature paint brands worldwide. Vallejo had about 24,700 branded searches, while The Army Painter had 9,900. Vallejo made up 16.9% of all miniature paint brand searches we track, and The Army Painter accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about miniature paint brands, both The Army Painter and Vallejo appeared in all four answers. Vallejo was mentioned before The Army Painter in three out of four answers.

Among miniature paint brands worldwide in October 2026

Who do people search for more?

Vallejo, about 2 searches for every 1 for The Army Painter

Vallejo 24.7K searchesThe Army Painter 9.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

The Army Painter in 4 of 4Vallejo in 4 of 4

Who does AI recommend more?

Vallejo, named ahead of The Army Painter in 3 of 4 answers

Vallejo first in 3The Army Painter first in 1

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Top miniature paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both The Army Painter and Vallejo showed up in all four answers. Vallejo was listed before The Army Painter in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vallejo1st
  2. The Army Painter2nd
  3. Citadel3rd
  4. AK Interactive4th
  5. Monument Hobbies4th
  6. Tamiya6th
  7. Green Stuff World–
  8. Scale75–
  9. AMMO by Mig Jimenez–
  10. Reaper Miniatures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vallejo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Army Painter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Citadel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Monument Hobbies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AK Interactive1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tamiya1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Green Stuff World0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Scale750 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AMMO by Mig Jimenez0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reaper Miniatures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about miniature paint brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is The Army Painter or Vallejo more popular in search?

This chart shows how often people search Google for The Army Painter and Vallejo by name. Each line represents a brand's share of searches for all ten miniature paint brands we track, month by month, from English-language searches worldwide.

The Army Painter and Vallejo among miniature paint brands worldwide, by month

Share of searches by month for Vallejo, The Army Painter. The figures are in the table below the chart.

View monthly share of searches table
MonthGreen Stuff WorldAK InteractiveVallejoMonument HobbiesCitadelTamiyaThe Army PainterScale75AMMO by Mig JimenezReaper Miniatures
Nov 202531.5%17.2%13.9%7.7%11.6%5.2%7.7%3.3%1.5%0.49%
Dec 202529.3%16%16.3%7.8%13.1%7.2%5.9%2.6%1.1%0.62%
Jan 202626.5%17.7%17.4%7.1%14.5%6.5%6.5%2.4%0.86%0.56%
Feb 202631.3%17.1%16.8%6.8%11.4%6.3%6.3%2.7%0.82%0.52%
Mar 202630.1%16.5%16.2%8%13.5%6%6%2.2%0.79%0.64%
Apr 202631.8%17.4%14.4%9.4%11.6%6.4%5.2%2.3%0.83%0.57%
May 202633.2%14.9%15.1%9.9%9.9%6.6%6.6%2.3%0.87%0.49%
Jun 202634.2%15.3%15.5%9.1%10.2%6.8%5.6%2.1%0.69%0.46%
Jul 202633.1%14.9%15.7%8.8%9.9%6.6%5.4%4.1%0.87%0.56%
Aug 202630.8%16.9%17.9%9.1%9.2%6.2%6.2%2.7%0.62%0.45%
Sep 202627.8%18.6%16.1%11.3%10.2%6.8%5.6%2.1%0.89%0.57%
Oct 202627.7%18.5%16.9%11.3%8.3%6.8%6.8%2.4%0.89%0.57%

How has branded search for The Army Painter and Vallejo changed worldwide over the last 12 months?

3 findings

How did search popularity change for miniature paint brands worldwide in October 2026?

2 changes

  1. In October 2026, The Army Painter gained share of searches among miniature paint brands worldwide, from 5.6% to 6.8%.

  2. In October 2026, Vallejo gained share of searches among miniature paint brands worldwide, from 16.1% to 16.9%.

How are The Army Painter’s and Vallejo’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using The Army Painter’s and Vallejo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Army Painter

1 branded search term

  • the army painter

Vallejo

2 branded search terms

  • vallejo model color
  • vallejo paint

How the Brand Demand Index is measured

Other head-to-heads among miniature paint brands

Creator with pink hair and a pink jacket

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