Brandwave

Reaper Miniatures vs The Army Painter:Which is more popular?

In October 2026, The Army Painter had more branded searches than Reaper Miniatures among miniature paint brands worldwide. The Army Painter had about 9,900 branded searches, while Reaper Miniatures had 830. The Army Painter made up 6.8% of all miniature paint brand searches we track, and Reaper Miniatures accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about miniature paint brands, The Army Painter appeared in all four answers and Reaper Miniatures in none.

Among miniature paint brands worldwide in October 2026

Who do people search for more?

The Army Painter, about 12 searches for every 1 for Reaper Miniatures

The Army Painter 9.9K searchesReaper Miniatures 830 searches

Who does AI mention more?

The Army Painter, mentioned in every answer we collected

The Army Painter in 4 of 4Reaper Miniatures in 0 of 4

Who does AI recommend more?

The Army Painter, the only one of the two named

The Army Painter first in 4Reaper Miniatures never named

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Top miniature paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Army Painter appeared in all four answers. Reaper Miniatures did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vallejo1st
  2. The Army Painter2nd
  3. Citadel3rd
  4. AK Interactive4th
  5. Monument Hobbies4th
  6. Tamiya6th
  7. Green Stuff World–
  8. Scale75–
  9. AMMO by Mig Jimenez–
  10. Reaper Miniatures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vallejo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Army Painter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Citadel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Monument Hobbies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AK Interactive1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tamiya1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Green Stuff World0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Scale750 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AMMO by Mig Jimenez0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reaper Miniatures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about miniature paint brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Reaper Miniatures or The Army Painter more popular in search?

This chart shows how often people search Google for Reaper Miniatures and The Army Painter by name. Each line represents a brand's share of searches for all ten miniature paint brands we track, month by month, from English-language searches worldwide.

Reaper Miniatures and The Army Painter among miniature paint brands worldwide, by month

Share of searches by month for The Army Painter, Reaper Miniatures. The figures are in the table below the chart.

View monthly share of searches table
MonthGreen Stuff WorldAK InteractiveVallejoMonument HobbiesCitadelTamiyaThe Army PainterScale75AMMO by Mig JimenezReaper Miniatures
Nov 202531.5%17.2%13.9%7.7%11.6%5.2%7.7%3.3%1.5%0.49%
Dec 202529.3%16%16.3%7.8%13.1%7.2%5.9%2.6%1.1%0.62%
Jan 202626.5%17.7%17.4%7.1%14.5%6.5%6.5%2.4%0.86%0.56%
Feb 202631.3%17.1%16.8%6.8%11.4%6.3%6.3%2.7%0.82%0.52%
Mar 202630.1%16.5%16.2%8%13.5%6%6%2.2%0.79%0.64%
Apr 202631.8%17.4%14.4%9.4%11.6%6.4%5.2%2.3%0.83%0.57%
May 202633.2%14.9%15.1%9.9%9.9%6.6%6.6%2.3%0.87%0.49%
Jun 202634.2%15.3%15.5%9.1%10.2%6.8%5.6%2.1%0.69%0.46%
Jul 202633.1%14.9%15.7%8.8%9.9%6.6%5.4%4.1%0.87%0.56%
Aug 202630.8%16.9%17.9%9.1%9.2%6.2%6.2%2.7%0.62%0.45%
Sep 202627.8%18.6%16.1%11.3%10.2%6.8%5.6%2.1%0.89%0.57%
Oct 202627.7%18.5%16.9%11.3%8.3%6.8%6.8%2.4%0.89%0.57%

How has branded search for Reaper Miniatures and The Army Painter changed worldwide over the last 12 months?

3 findings

How did search popularity change for miniature paint brands worldwide in October 2026?

2 changes

  1. In October 2026, The Army Painter gained share of searches among miniature paint brands worldwide, from 5.6% to 6.8%.

  2. Estimated monthly branded searches for Reaper Miniatures worldwide fell 12.6% over 12 measured months, from 950 to 830 in October 2026.

How are Reaper Miniatures’ and The Army Painter’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Reaper Miniatures’ and The Army Painter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reaper Miniatures

2 branded search terms

  • reaper master series paint
  • reaper paints

The Army Painter

1 branded search term

  • the army painter

How the Brand Demand Index is measured

Other head-to-heads among miniature paint brands

Creator with pink hair and a pink jacket

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