Tamiya vs Vallejo:Which is searched more?
In September 2026, Vallejo had more branded searches than Tamiya among model paint brands worldwide. Vallejo was estimated to have 246K branded searches compared to Tamiya’s 165K, and held a 22.7% Share of Search versus Tamiya’s 15.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Tamiya or Vallejo?
Compare the model paint brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vallejo, Tamiya. The figures are in the table below the chart.
View monthly share of search table
| Month | Citadel | Vallejo | Tamiya |
|---|---|---|---|
| Oct 2025 | 55.2% | 24.7% | 20.2% |
| Nov 2025 | 55.2% | 24.7% | 20.2% |
| Dec 2025 | 55.2% | 24.7% | 20.2% |
| Jan 2026 | 52.3% | 28.6% | 19.1% |
| Feb 2026 | 57.2% | 25.6% | 17.2% |
| Mar 2026 | 57.2% | 25.6% | 17.2% |
| Apr 2026 | 70.9% | 17.4% | 11.7% |
| May 2026 | 80.8% | 13.3% | 6% |
| Jun 2026 | 70.9% | 17.4% | 11.7% |
| Jul 2026 | 66.7% | 19.9% | 13.4% |
| Aug 2026 | 66.7% | 19.9% | 13.4% |
| Sep 2026 | 62.1% | 22.7% | 15.2% |
How has the Tamiya and Vallejo comparison changed over the last 12 months?
3 findings
- Vallejo was ahead of Tamiya in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tamiya’s estimated Share of Search among model paint brands worldwide moved from 20.2% to 15.2%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Vallejo’s estimated Share of Search among model paint brands worldwide moved from 24.7% to 22.7%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for model paint brands worldwide in September 2026?
2 changes
In September 2026, Vallejo gained estimated Share of Search among model paint brands worldwide, from 19.9% to 22.7%.
In September 2026, Tamiya gained estimated Share of Search among model paint brands worldwide, from 13.4% to 15.2%.
Other head-to-heads among model paint brands
How each brand is measured
Brandwave collects information about searches that people make online using Tamiya’s and Vallejo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.