How popular isTamiya in search?
In September 2026, there were an estimated 165K branded searches for Tamiya worldwide which is down 17.9% over the last 12 months. Tamiya holds 37.9% estimated Share of Search among RC car brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Traxxas46.2%
Tamiya37.9%
Arrma7.6%
HPI Racing4.2%Losi4.2%
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Where does Tamiya compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| RC car brands | 2nd of 5 | 37.9% | Shown below |
| Model kit manufacturers | 1st of 6 | 52.4% | Show ranking |
| Model kit brands | 1st of 5 | 53.2% | Show ranking |
Which RC car brands compete with Tamiya?
Share of Search by month for Traxxas, Tamiya, Arrma, HPI Racing, Losi. The figures are in the table below the chart.
View monthly share of search table
| Month | Traxxas | Tamiya | Arrma | HPI Racing | Losi |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 38.9% | 6.4% | 3.5% | 3.5% |
| Nov 2025 | 51.6% | 34.5% | 6.9% | 3.1% | 3.8% |
| Dec 2025 | 56.3% | 30.7% | 6.2% | 3.4% | 3.4% |
| Jan 2026 | 56.3% | 30.7% | 6.2% | 3.4% | 3.4% |
| Feb 2026 | 51.6% | 34.6% | 6.9% | 3.1% | 3.8% |
| Mar 2026 | 55.5% | 30.4% | 7.5% | 3.3% | 3.3% |
| Apr 2026 | 50.4% | 33.8% | 8.3% | 3.7% | 3.7% |
| May 2026 | 50.4% | 33.8% | 8.3% | 3% | 4.5% |
| Jun 2026 | 51.9% | 34.8% | 7% | 2.6% | 3.8% |
| Jul 2026 | 50.6% | 34% | 8.3% | 2.5% | 4.6% |
| Aug 2026 | 50.4% | 33.8% | 8.3% | 3% | 4.5% |
| Sep 2026 | 46.2% | 37.9% | 7.6% | 4.2% | 4.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.2% | 201K | -18.3% | -4.2 points | |
| 2, held 2nd | 37.9% | 165K | 0% | +4.1 points | |
| 3, held 3rd | 7.6% | 33.1K | -18.3% | -0.7 points | |
| 4, moved from 5th to 4th | 4.2% | 18.1K | +22.3% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.2% | 18.1K | -18.5% | -0.4 pointsmoved from 4th to 5th |
1.
Traxxas46.2%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -4.2 points.
2.
Tamiya37.9%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +4.1 points.
3.
Arrma7.6%
Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.7 points.
4.2%
Moved from 5th to 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
5.
4.2%
Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
Compare search popularity between Tamiya and its closest rivals
Every comparison with Tamiya
9 comparisons
How has branded search demand for Tamiya changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tamiya worldwide fell from 201K to 165K.
- Across the 12 months ending September 2026, Tamiya’s estimated Share of Search among RC car brands worldwide decreased from 38.9% to 37.9%.
- Across the 12 months ending September 2026, Tamiya’s estimated Share of Search among RC car brands worldwide peaked at 38.9% in October 2025 and was lowest at 30.4% in March 2026.
How did search popularity change for RC car brands worldwide in September 2026?
4 changes
In September 2026, HPI Racing overtook Losi to rank 4th among RC car brands worldwide, with 4.2% estimated Share of Search.
In September 2026, Tamiya gained estimated Share of Search among RC car brands worldwide, from 33.8% to 37.9%.
In September 2026, Traxxas lost estimated Share of Search among RC car brands worldwide, from 50.4% to 46.2%.
In September 2026, Arrma lost estimated Share of Search among RC car brands worldwide, from 8.3% to 7.6%.
How is Tamiya measured?
Brandwave collects information about searches that people make online using Tamiya’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tamiya
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