How popular isTamiya in search?
In August 2026, there were an estimated 165K branded searches for Tamiya worldwide which is down 17.9% over the last 11 months. Tamiya holds 53.2% estimated Share of Search among model kit brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which model kit brands compete with Tamiya?
Share of Search by month for Tamiya, Revell, Airfix, Hasegawa, Italeri. The figures are in the table below the chart.
View monthly share of search table
| Month | Tamiya | Revell | Airfix | Hasegawa | Italeri |
|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 16% | 13.1% | 10.7% | 7.2% |
| Nov 2025 | 46.4% | 20.9% | 17.1% | 9.4% | 6.3% |
| Dec 2025 | 47.2% | 21.3% | 14.2% | 9.5% | 7.8% |
| Jan 2026 | 47.6% | 17.5% | 17.5% | 9.6% | 7.8% |
| Feb 2026 | 49.2% | 18% | 14.8% | 9.9% | 8.1% |
| Mar 2026 | 49.2% | 18% | 14.8% | 9.9% | 8.1% |
| Apr 2026 | 51.7% | 15.5% | 15.5% | 10.4% | 7% |
| May 2026 | 52.3% | 15.7% | 12.8% | 10.5% | 8.6% |
| Jun 2026 | 55.9% | 13.7% | 13.7% | 9.2% | 7.5% |
| Jul 2026 | 54.2% | 16.3% | 13.3% | 8.9% | 7.3% |
| Aug 2026 | 53.2% | 16% | 13.1% | 10.7% | 7.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.2% | 165K | 0% | -1 points | |
| 2, held 2nd | 16% | 49.5K | 0% | -0.3 points | |
| 3, held 3rd | 13.1% | 40.5K | 0% | -0.3 points | |
| 4, held 4th | 10.7% | 33.1K | +22.1% | +1.8 points | |
| 5, held 5th | 7.2% | 22.2K | 0% | -0.1 points |
1.
Tamiya53.2%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -1 points.
2.
Revell16%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Airfix13.1%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.Hasegawa
10.7%
Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.8 points.
5.
Italeri
7.2%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Tamiya and its closest rivals
How has branded search demand for Tamiya changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tamiya worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Tamiya’s estimated Share of Search among model kit brands worldwide peaked at 55.9% in June 2026 and was lowest at 46.4% in November 2025.
How did search popularity change for model kit brands worldwide in August 2026?
5 changes
In August 2026, Hasegawa gained estimated Share of Search among model kit brands worldwide, from 8.9% to 10.7%.
In August 2026, Tamiya lost estimated Share of Search among model kit brands worldwide, from 54.2% to 53.2%.
Italeri’s estimated Share of Search among model kit brands worldwide has lost ground for 3 months in a row, from 8.6% to 7.2% in August 2026.
Estimated monthly branded searches for Airfix worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Estimated monthly branded searches for Revell worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Where does Tamiya compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Model kit manufacturers | 2nd of 6 | 21.7% | Show ranking |
| RC car brands | 2nd of 5 | 33.8% | Show ranking |
| Model kit brands | 1st of 5 | 53.2% | Shown above |
How is Tamiya measured?
Brandwave collects information about searches that people make online using Tamiya’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tamiya
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Is Tamiya your brand?
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