How popular isHasegawa in search?
In August 2026, there were an estimated 33.1K branded searches for Hasegawa worldwide which is down 18.3% over the last 11 months. Hasegawa holds 10.7% estimated Share of Search among model kit brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which model kit brands compete with Hasegawa?
Share of Search by month for Tamiya, Revell, Airfix, Hasegawa, Italeri. The figures are in the table below the chart.
View monthly share of search table
| Month | Tamiya | Revell | Airfix | Hasegawa | Italeri |
|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 16% | 13.1% | 10.7% | 7.2% |
| Nov 2025 | 46.4% | 20.9% | 17.1% | 9.4% | 6.3% |
| Dec 2025 | 47.2% | 21.3% | 14.2% | 9.5% | 7.8% |
| Jan 2026 | 47.6% | 17.5% | 17.5% | 9.6% | 7.8% |
| Feb 2026 | 49.2% | 18% | 14.8% | 9.9% | 8.1% |
| Mar 2026 | 49.2% | 18% | 14.8% | 9.9% | 8.1% |
| Apr 2026 | 51.7% | 15.5% | 15.5% | 10.4% | 7% |
| May 2026 | 52.3% | 15.7% | 12.8% | 10.5% | 8.6% |
| Jun 2026 | 55.9% | 13.7% | 13.7% | 9.2% | 7.5% |
| Jul 2026 | 54.2% | 16.3% | 13.3% | 8.9% | 7.3% |
| Aug 2026 | 53.2% | 16% | 13.1% | 10.7% | 7.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.2% | 165K | 0% | -1 points | |
| 2, held 2nd | 16% | 49.5K | 0% | -0.3 points | |
| 3, held 3rd | 13.1% | 40.5K | 0% | -0.3 points | |
| 4, held 4th | 10.7% | 33.1K | +22.1% | +1.8 points | |
| 5, held 5th | 7.2% | 22.2K | 0% | -0.1 points |
1.
Tamiya53.2%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -1 points.
2.
Revell16%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Airfix13.1%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.Hasegawa
10.7%
Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.8 points.
5.
Italeri
7.2%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Hasegawa and its closest rivals
Every comparison with Hasegawa
5 comparisons
How has branded search demand for Hasegawa changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hasegawa worldwide fell from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Hasegawa’s estimated Share of Search among model kit brands worldwide peaked at 10.7% in October 2025 and was lowest at 8.9% in July 2026.
How did search popularity change for model kit brands worldwide in August 2026?
5 changes
In August 2026, Hasegawa gained estimated Share of Search among model kit brands worldwide, from 8.9% to 10.7%.
In August 2026, Tamiya lost estimated Share of Search among model kit brands worldwide, from 54.2% to 53.2%.
Italeri’s estimated Share of Search among model kit brands worldwide has lost ground for 3 months in a row, from 8.6% to 7.2% in August 2026.
Estimated monthly branded searches for Airfix worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Estimated monthly branded searches for Revell worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Where does Hasegawa compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Model kit manufacturers | 5th of 6 | 4.4% | Show ranking |
| Model kit brands | 4th of 5 | 10.7% | Shown above |
How is Hasegawa measured?
Brandwave collects information about searches that people make online using Hasegawa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hasegawa
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Is Hasegawa your brand?
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