How popular isItaleri in search?
In August 2026, there were an estimated 22.2K branded searches for Italeri worldwide which is down 18.1% over the last 11 months. Italeri holds 7.2% estimated Share of Search among model kit brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which model kit brands compete with Italeri?
Share of Search by month for Tamiya, Revell, Airfix, Hasegawa, Italeri. The figures are in the table below the chart.
View monthly share of search table
| Month | Tamiya | Revell | Airfix | Hasegawa | Italeri |
|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 16% | 13.1% | 10.7% | 7.2% |
| Nov 2025 | 46.4% | 20.9% | 17.1% | 9.4% | 6.3% |
| Dec 2025 | 47.2% | 21.3% | 14.2% | 9.5% | 7.8% |
| Jan 2026 | 47.6% | 17.5% | 17.5% | 9.6% | 7.8% |
| Feb 2026 | 49.2% | 18% | 14.8% | 9.9% | 8.1% |
| Mar 2026 | 49.2% | 18% | 14.8% | 9.9% | 8.1% |
| Apr 2026 | 51.7% | 15.5% | 15.5% | 10.4% | 7% |
| May 2026 | 52.3% | 15.7% | 12.8% | 10.5% | 8.6% |
| Jun 2026 | 55.9% | 13.7% | 13.7% | 9.2% | 7.5% |
| Jul 2026 | 54.2% | 16.3% | 13.3% | 8.9% | 7.3% |
| Aug 2026 | 53.2% | 16% | 13.1% | 10.7% | 7.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.2% | 165K | 0% | -1 points | |
| 2, held 2nd | 16% | 49.5K | 0% | -0.3 points | |
| 3, held 3rd | 13.1% | 40.5K | 0% | -0.3 points | |
| 4, held 4th | 10.7% | 33.1K | +22.1% | +1.8 points | |
| 5, held 5th | 7.2% | 22.2K | 0% | -0.1 points |
1.
Tamiya53.2%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -1 points.
2.
Revell16%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Airfix13.1%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.Hasegawa
10.7%
Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.8 points.
5.
Italeri
7.2%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Italeri and its closest rivals
How has branded search demand for Italeri changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Italeri worldwide fell from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Italeri’s estimated Share of Search among model kit brands worldwide peaked at 8.6% in May 2026 and was lowest at 6.3% in November 2025.
How did search popularity change for model kit brands worldwide in August 2026?
5 changes
In August 2026, Hasegawa gained estimated Share of Search among model kit brands worldwide, from 8.9% to 10.7%.
In August 2026, Tamiya lost estimated Share of Search among model kit brands worldwide, from 54.2% to 53.2%.
Italeri’s estimated Share of Search among model kit brands worldwide has lost ground for 3 months in a row, from 8.6% to 7.2% in August 2026.
Estimated monthly branded searches for Airfix worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Estimated monthly branded searches for Revell worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Where does Italeri compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Model kit manufacturers | 6th of 6 | 2.9% | Show ranking |
| Model kit brands | 5th of 5 | 7.2% | Shown above |
How is Italeri measured?
Brandwave collects information about searches that people make online using Italeri’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- italeri
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