Hasegawa vs Revell:Which is more popular by branded search?
In August 2026, Revell had more branded searches than Hasegawa among model kit brands worldwide. Revell was estimated to have 49.5K branded searches compared to Hasegawa’s 33.1K, and held a 16% Share of Search versus Hasegawa’s 10.7%. These are worldwide searches for English-language branded terms.
Follow Hasegawa vs Revell and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hasegawa or Revell?
Compare the model kit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Revell, Hasegawa. The figures are in the table below the chart.
View monthly share of search table
| Month | Tamiya | Revell | Airfix | Hasegawa | Italeri |
|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 16% | 13.1% | 10.7% | 7.2% |
| Nov 2025 | 46.4% | 20.9% | 17.1% | 9.4% | 6.3% |
| Dec 2025 | 47.2% | 21.3% | 14.2% | 9.5% | 7.8% |
| Jan 2026 | 47.6% | 17.5% | 17.5% | 9.6% | 7.8% |
| Feb 2026 | 49.2% | 18% | 14.8% | 9.9% | 8.1% |
| Mar 2026 | 49.2% | 18% | 14.8% | 9.9% | 8.1% |
| Apr 2026 | 51.7% | 15.5% | 15.5% | 10.4% | 7% |
| May 2026 | 52.3% | 15.7% | 12.8% | 10.5% | 8.6% |
| Jun 2026 | 55.9% | 13.7% | 13.7% | 9.2% | 7.5% |
| Jul 2026 | 54.2% | 16.3% | 13.3% | 8.9% | 7.3% |
| Aug 2026 | 53.2% | 16% | 13.1% | 10.7% | 7.2% |
| Sep 2026 | — | — | — | — | — |
How has the Hasegawa and Revell comparison changed over the last 12 months?
3 findings
- Revell was ahead of Hasegawa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hasegawa’s estimated Share of Search among model kit brands worldwide held steady at 10.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Revell’s estimated Share of Search among model kit brands worldwide held steady at 16%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for model kit brands worldwide in August 2026?
2 changes
In August 2026, Hasegawa gained estimated Share of Search among model kit brands worldwide, from 8.9% to 10.7%.
Estimated monthly branded searches for Revell worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hasegawa’s and Revell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.