Airfix vs Hasegawa:Which is searched more?
In August 2026, Airfix had more branded searches than Hasegawa among model kit brands worldwide. Airfix was estimated to have 40.5K branded searches compared to Hasegawa’s 33.1K, and held a 13.1% Share of Search versus Hasegawa’s 10.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Airfix or Hasegawa?
Compare the model kit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airfix, Hasegawa. The figures are in the table below the chart.
View monthly share of search table
| Month | Airfix | Hasegawa |
|---|---|---|
| Oct 2025 | 13.1% | 10.7% |
| Nov 2025 | 17.1% | 9.4% |
| Dec 2025 | 14.2% | 9.5% |
| Jan 2026 | 17.5% | 9.6% |
| Feb 2026 | 14.8% | 9.9% |
| Mar 2026 | 14.8% | 9.9% |
| Apr 2026 | 15.5% | 10.4% |
| May 2026 | 12.8% | 10.5% |
| Jun 2026 | 13.7% | 9.2% |
| Jul 2026 | 13.3% | 8.9% |
| Aug 2026 | 13.1% | 10.7% |
| Sep 2026 | — | — |
How has the Airfix and Hasegawa comparison changed over the last 12 months?
3 findings
- Airfix was ahead of Hasegawa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airfix’s estimated Share of Search among model kit brands worldwide held steady at 13.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Hasegawa’s estimated Share of Search among model kit brands worldwide held steady at 10.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for model kit brands worldwide in August 2026?
2 changes
In August 2026, Hasegawa gained estimated Share of Search among model kit brands worldwide, from 8.9% to 10.7%.
Estimated monthly branded searches for Airfix worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Airfix’s and Hasegawa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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