How popular isAirfix in search?
In August 2026, there were an estimated 40.5K branded searches for Airfix worldwide which is down 18.2% over the last 11 months. Airfix holds 5.3% estimated Share of Search among model kit manufacturers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Airfix compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Model kit manufacturers | 4th of 6 | 5.3% | Shown below |
| Model kit brands | 3rd of 5 | 13.1% | Show ranking |
Which model kit manufacturers compete with Airfix?
Share of Search by month for Trumpeter, Tamiya, Revell, Airfix, Hasegawa, Italeri. The figures are in the table below the chart.
View monthly share of search table
| Month | Trumpeter | Tamiya | Revell | Airfix | Hasegawa | Italeri |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 24.3% | 7.3% | 6% | 4.9% | 3.3% |
| Nov 2025 | 51% | 22.8% | 10.2% | 8.4% | 4.6% | 3.1% |
| Dec 2025 | 51.4% | 23% | 10.3% | 6.9% | 4.6% | 3.8% |
| Jan 2026 | 51.6% | 23% | 8.5% | 8.5% | 4.6% | 3.8% |
| Feb 2026 | 52.3% | 23.5% | 8.6% | 7% | 4.7% | 3.9% |
| Mar 2026 | 57.3% | 21% | 7.7% | 6.3% | 4.2% | 3.5% |
| Apr 2026 | 53.5% | 24% | 7.2% | 7.2% | 4.8% | 3.2% |
| May 2026 | 58.8% | 21.6% | 6.5% | 5.3% | 4.3% | 3.5% |
| Jun 2026 | 50.5% | 27.7% | 6.8% | 6.8% | 4.5% | 3.7% |
| Jul 2026 | 49.7% | 27.3% | 8.2% | 6.7% | 4.5% | 3.7% |
| Aug 2026 | 59.2% | 21.7% | 6.5% | 5.3% | 4.4% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.2% | 450K | +49.5% | +9.5 points | |
| 2, held 2nd | 21.7% | 165K | 0% | -5.6 points | |
| 3, held 3rd | 6.5% | 49.5K | 0% | -1.7 points | |
| 4, held 4th | 5.3% | 40.5K | 0% | -1.4 points | |
| 5, held 5th | 4.4% | 33.1K | +22.1% | -0.1 points | |
| 6, held 6th | 2.9% | 22.2K | 0% | -0.7 points |
59.2%
Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +9.5 points.
2.
Tamiya21.7%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -5.6 points.
3.
Revell6.5%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -1.7 points.
4.
Airfix5.3%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -1.4 points.
5.Hasegawa
4.4%
Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share -0.1 points.
6.
Italeri
2.9%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.
Compare search popularity between Airfix and its closest rivals
How has branded search demand for Airfix changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Airfix worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Airfix’s estimated Share of Search among model kit manufacturers worldwide decreased from 6% to 5.3%.
- Across the 11 months ending August 2026, Airfix’s estimated Share of Search among model kit manufacturers worldwide peaked at 8.5% in January 2026 and was lowest at 5.3% in May 2026.
How did search popularity change for model kit manufacturers worldwide in August 2026?
6 changes
In August 2026, Trumpeter gained estimated Share of Search among model kit manufacturers worldwide, from 49.7% to 59.2%.
In August 2026, Tamiya lost estimated Share of Search among model kit manufacturers worldwide, from 27.3% to 21.7%.
In August 2026, Revell lost estimated Share of Search among model kit manufacturers worldwide, from 8.2% to 6.5%.
In August 2026, Airfix lost estimated Share of Search among model kit manufacturers worldwide, from 6.7% to 5.3%.
In August 2026, Italeri lost estimated Share of Search among model kit manufacturers worldwide, from 3.7% to 2.9%.
Estimated monthly branded searches for Hasegawa worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
How is Airfix measured?
Brandwave collects information about searches that people make online using Airfix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- airfix
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Is Airfix your brand?
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