Hasegawa vs Trumpeter:Which is more popular by branded search?
In August 2026, Trumpeter had more branded searches than Hasegawa among model kit manufacturers worldwide. Trumpeter was estimated to have 450K branded searches compared to Hasegawa’s 33.1K, and held a 59.2% Share of Search versus Hasegawa’s 4.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hasegawa or Trumpeter?
Compare the model kit manufacturers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trumpeter, Hasegawa. The figures are in the table below the chart.
View monthly share of search table
| Month | Trumpeter | Tamiya | Revell | Airfix | Hasegawa | Italeri |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 24.3% | 7.3% | 6% | 4.9% | 3.3% |
| Nov 2025 | 51% | 22.8% | 10.2% | 8.4% | 4.6% | 3.1% |
| Dec 2025 | 51.4% | 23% | 10.3% | 6.9% | 4.6% | 3.8% |
| Jan 2026 | 51.6% | 23% | 8.5% | 8.5% | 4.6% | 3.8% |
| Feb 2026 | 52.3% | 23.5% | 8.6% | 7% | 4.7% | 3.9% |
| Mar 2026 | 57.3% | 21% | 7.7% | 6.3% | 4.2% | 3.5% |
| Apr 2026 | 53.5% | 24% | 7.2% | 7.2% | 4.8% | 3.2% |
| May 2026 | 58.8% | 21.6% | 6.5% | 5.3% | 4.3% | 3.5% |
| Jun 2026 | 50.5% | 27.7% | 6.8% | 6.8% | 4.5% | 3.7% |
| Jul 2026 | 49.7% | 27.3% | 8.2% | 6.7% | 4.5% | 3.7% |
| Aug 2026 | 59.2% | 21.7% | 6.5% | 5.3% | 4.4% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hasegawa and Trumpeter comparison changed over the last 12 months?
3 findings
- Trumpeter was ahead of Hasegawa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hasegawa’s estimated Share of Search among model kit manufacturers worldwide moved from 4.9% to 4.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Trumpeter’s estimated Share of Search among model kit manufacturers worldwide moved from 54.3% to 59.2%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for model kit manufacturers worldwide in August 2026?
2 changes
In August 2026, Trumpeter gained estimated Share of Search among model kit manufacturers worldwide, from 49.7% to 59.2%.
Estimated monthly branded searches for Hasegawa worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hasegawa’s and Trumpeter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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