HPI Racing vs Tamiya:Which is searched more?
In August 2026, Tamiya had more branded searches than HPI Racing among RC car brands worldwide. Tamiya was estimated to have 165K branded searches compared to HPI Racing’s 29.6K, and held a 32.8% Share of Search versus HPI Racing’s 5.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HPI Racing or Tamiya?
Compare the remote control car brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tamiya, HPI Racing. The figures are in the table below the chart.
View monthly share of search table
| Month | Tamiya | HPI Racing |
|---|---|---|
| Oct 2025 | 37.6% | 6.8% |
| Nov 2025 | 33.4% | 6% |
| Dec 2025 | 29.7% | 6.6% |
| Jan 2026 | 29.7% | 6.6% |
| Feb 2026 | 33.6% | 6% |
| Mar 2026 | 29.4% | 6.5% |
| Apr 2026 | 32.6% | 7.2% |
| May 2026 | 32.8% | 5.9% |
| Jun 2026 | 33.9% | 5% |
| Jul 2026 | 33.1% | 4.9% |
| Aug 2026 | 32.8% | 5.9% |
| Sep 2026 | — | — |
How has the HPI Racing and Tamiya comparison changed over the last 12 months?
3 findings
- Tamiya was ahead of HPI Racing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HPI Racing’s estimated Share of Search among RC car brands worldwide moved from 6.8% to 5.9%, and its estimated monthly branded searches moved from 36.2K to 29.6K.
- Across the 11 months ending August 2026, Tamiya’s estimated Share of Search among RC car brands worldwide moved from 37.6% to 32.8%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for RC car brands worldwide in August 2026?
2 changes
In August 2026, HPI Racing gained estimated Share of Search among RC car brands worldwide, from 4.9% to 5.9%.
Estimated monthly branded searches for Tamiya worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HPI Racing’s and Tamiya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HPI Racing
2 branded search terms
- hpi racing
- hpiracing
Tamiya
1 branded search term
- tamiya
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.