Brandwave

How popular isSkinny in search?

In September 2026, there were an estimated 246K branded searches for Skinny worldwide which is down 18.3% over the last 12 months. Skinny holds 11.5% estimated Share of Search among christmas Tree brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. MINI56.9%
  2. Pencil31.7%
  3. Skinny11.5%
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Which christmas Tree brands compete with Skinny?

Skinny against christmas Tree brands worldwide, by month

Share of Search by month for MINI, Pencil, Skinny. The figures are in the table below the chart.

View monthly share of search table
MonthMINIPencilSkinny
Oct 202555.4%30.9%13.7%
Nov 202558.7%26.8%14.5%
Dec 202558.8%26.7%14.5%
Jan 202653.5%30.3%16.1%
Feb 202659.5%28.5%12%
Mar 202654.4%32.2%13.4%
Apr 202659.9%28.1%12.1%
May 202658.5%27.1%14.4%
Jun 202663.3%24%12.8%
Jul 202663.4%23.8%12.8%
Aug 202656.9%31.7%11.5%
Sep 202656.9%31.7%11.5%

  1. 1.MINI

    56.9%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Pencil

    31.7%

    Held 2nd. 680K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Skinny

    11.5%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Skinny and its closest rivals

Every comparison with Skinny

How has branded search demand for Skinny changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Skinny worldwide fell from 301K to 246K.
  • Across the 12 months ending September 2026, Skinny’s estimated Share of Search among christmas Tree brands worldwide decreased from 13.7% to 11.5%.
  • Across the 12 months ending September 2026, Skinny’s estimated Share of Search among christmas Tree brands worldwide peaked at 16.1% in January 2026 and was lowest at 11.5% in August 2026.

How did search popularity change for christmas Tree brands worldwide in September 2026?

  1. Estimated monthly branded searches for Skinny worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Where does Skinny compete?

Skinny is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Side Table brands4th of 60.42%Show ranking
Bedside Table brands3rd of 60.43%Show ranking
Roof Basket brands5th of 81.4%Show ranking
Tan Remover brands2nd of 61.4%Show ranking
Work pants brands4th of 82%Show ranking
Table Lamp brands6th of 72%Show ranking
Rice Noodles brands6th of 73.6%Show ranking
Drawer Organizer brands3rd of 65.2%Show ranking
Christmas Tree brands3rd of 311.5%Shown above
Ice Roller brands3rd of 312.8%Show ranking
Snow Pants brands3rd of 517.6%Show ranking
Sweet Chilli Sauce brands1st of 446.3%Show ranking

How is Skinny measured?

Brandwave collects information about searches that people make online using Skinny’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • skinny

How the Brand Demand Index is measured

Who owns Skinny?

Skinny is owned by Spark New Zealand. Brandwave does not track any other brands owned by Spark New Zealand.

Do you work for Skinny? To request corrections or removal please contact us via our support page and we will be happy to assist.

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