Brandwave

How popular isPencil in search?

In September 2026, there were an estimated 7K branded searches for Pencil worldwide which held steady over the last 12 months. Pencil holds 25.1% estimated Share of Search among AI ad creative tools worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AdCreative.ai44.4%
  2. Pencil25.1%
  3. Creatopy15.8%
  4. Smartly14.8%
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Which AI ad creative tools compete with Pencil?

Pencil against AI ad creative tools worldwide, by month

Share of Search by month for AdCreative.ai, Pencil, Creatopy, Smartly. The figures are in the table below the chart.

View monthly share of search table
MonthAdCreative.aiPencilCreatopySmartly
Oct 202552.9%13.2%28.3%5.6%
Nov 202557.7%14.5%20.7%7.1%
Dec 202556.9%14.4%20.4%8.3%
Jan 202647.9%32.1%14.1%5.9%
Feb 202633.7%49.3%12%5.1%
Mar 202630.8%55.4%9%4.7%
Apr 202641.1%40.6%11.9%6.4%
May 202642.4%34.7%15.1%7.8%
Jun 202640.8%33.5%14.6%11.1%
Jul 202641.7%28.6%18.2%11.5%
Aug 202645.4%25.3%16.2%13%
Sep 202644.4%25.1%15.8%14.8%

  1. 1.AdCreative.ai

    44.4%

    Held 1st. 12.4K estimated branded searches, +0.41% vs prior month. Share -1.1 points.

  2. 2.Pencil

    25.1%

    Held 2nd. 7K estimated branded searches, +1.9% vs prior month. Share -0.2 points.

  3. 3.Creatopy

    15.8%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Smartly

    14.8%

    Held 4th. 4.1K estimated branded searches, +16.8% vs prior month. Share +1.8 points.

Compare search popularity between Pencil and its closest rivals

Every comparison with Pencil

How has branded search demand for Pencil changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pencil worldwide held steady, from 6.9K to 7K.
  • Across the 12 months ending September 2026, Pencil’s estimated Share of Search among AI ad creative tools worldwide increased from 13.2% to 25.1%.
  • Across the 12 months ending September 2026, Pencil’s estimated Share of Search among AI ad creative tools worldwide peaked at 55.4% in March 2026 and was lowest at 13.2% in October 2025.
  • Across the 12 months ending September 2026, Pencil rose from 3rd to 2nd among AI ad creative tools worldwide.

How did search popularity change for AI ad creative tools worldwide in September 2026?

  1. In September 2026, Smartly gained estimated Share of Search among AI ad creative tools worldwide, from 13% to 14.8%.

  2. In September 2026, AdCreative.ai lost estimated Share of Search among AI ad creative tools worldwide, from 45.4% to 44.4%.

  3. Pencil’s estimated Share of Search among AI ad creative tools worldwide has lost ground for 3 months in a row, from 33.5% to 25.1% in September 2026.

  4. Estimated monthly branded searches for Creatopy worldwide fell 70.3% over 12 measured months, from 14.8K to 4.4K in September 2026.

How is Pencil measured?

Brandwave collects information about searches that people make online using Pencil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • pencil ai
  • pencil creative

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How the Brand Demand Index is measured

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