How popular isShun in search?
In September 2026, there were an estimated 22.7K branded searches for Shun worldwide which is down 36.1% over the last 12 months. Shun holds 2.2% estimated Share of Search among sharpening stone brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Shun compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sharpening stone brands | 4th of 6 | 2.2% | Shown below |
| Poultry shears brands | 5th of 5 | 2.6% | Show ranking |
| Chef knife brands | 5th of 5 | 2.9% | Show ranking |
| Kitchen knife brands | 5th of 5 | 2.9% | Show ranking |
| Knife block brands | 3rd of 3 | 24.8% | Show ranking |
Which sharpening stone brands compete with Shun?
Share of Search by month for Norton, Wusthof, GLOBAL, Shun. The figures are in the table below the chart.
View monthly share of search table
| Month | Norton | Wusthof | GLOBAL | Shun | Smith's | Trend |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.2% | 4.7% | 3.4% | 2.9% | 0.87% | — |
| Nov 2025 | 80.4% | 7.1% | 6.3% | 5.3% | 0.91% | — |
| Dec 2025 | 78.6% | 7.6% | 6.3% | 6.6% | 0.89% | — |
| Jan 2026 | 86.3% | 4.9% | 4.2% | 3.6% | 0.9% | — |
| Feb 2026 | 88.2% | 4.9% | 3.3% | 2.8% | 0.84% | — |
| Mar 2026 | 87.5% | 5% | 3.3% | 3.2% | 1% | — |
| Apr 2026 | 86.7% | 5.9% | 3.8% | 2.7% | 0.97% | — |
| May 2026 | 86.9% | 5.3% | 3.9% | 2.9% | 1% | — |
| Jun 2026 | 86.3% | 5.2% | 3.9% | 3.6% | 0.99% | — |
| Jul 2026 | 87.5% | 4.6% | 4% | 2.7% | 1.2% | — |
| Aug 2026 | 87.4% | 5% | 3.7% | 3% | 0.94% | — |
| Sep 2026 | 90.5% | 3.3% | 3.3% | 2.2% | 0.68% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.5% | 943K | +16.9% | +3.1 points | |
| 2, held 2nd | 3.3% | 34.7K | -24.4% | -1.6 points | |
| 3, held 3rd | 3.3% | 34K | 0% | -0.4 points | |
| 4, held 4th | 2.2% | 22.7K | -17.8% | -0.8 points | |
| 5, held 5th | 0.68% | 7.1K | -18.5% | -0.3 points | |
| —, not measured this month | — | — | — | — |
1.
Norton90.5%
Held 1st. 943K estimated branded searches, +16.9% vs prior month. Share +3.1 points.
2.
Wusthof3.3%
Held 2nd. 34.7K estimated branded searches, -24.4% vs prior month. Share -1.6 points.
3.
GLOBAL3.3%
Held 3rd. 34K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Shun2.2%
Held 4th. 22.7K estimated branded searches, -17.8% vs prior month. Share -0.8 points.
5.
Smith's0.68%
Held 5th. 7.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
—.
Trend—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Shun and its closest rivals
Every comparison with Shun
8 comparisons
How has branded search demand for Shun changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shun worldwide fell from 35.5K to 22.7K.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among sharpening stone brands worldwide decreased from 2.9% to 2.2%.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among sharpening stone brands worldwide peaked at 6.6% in December 2025 and was lowest at 2.2% in September 2026.
How did search popularity change for sharpening stone brands worldwide in September 2026?
5 changes
In September 2026, Norton gained estimated Share of Search among sharpening stone brands worldwide, from 87.4% to 90.5%.
In September 2026, Wusthof lost estimated Share of Search among sharpening stone brands worldwide, from 5% to 3.3%.
In September 2026, Shun lost estimated Share of Search among sharpening stone brands worldwide, from 3% to 2.2%.
Estimated monthly branded searches for Smith's worldwide fell 33.3% over 12 measured months, from 10.6K to 7.1K in September 2026.
Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 12 measured months, from 41.4K to 34K in September 2026.
How is Shun measured?
Brandwave collects information about searches that people make online using Shun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- kitchen knives shun
- shun knives
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Is Shun your brand?
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