How popular isRoxy in search?
In September 2026, there were an estimated 550K branded searches for Roxy worldwide which is up 22.2% over the last 12 months. Roxy holds 15.5% estimated Share of Search among board shorts brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Roxy compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Board shorts brands | 2nd of 3 | 15.5% | Shown below |
| Surf brands | 1st of 6 | 27.6% | Show ranking |
| Wetsuit brands | 1st of 7 | 29.9% | Show ranking |
| Snow pants brands | 2nd of 4 | 38.8% | Show ranking |
| Swim shorts brands | 1st of 4 | 44.1% | Show ranking |
Which board shorts brands compete with Roxy?
Share of Search by month for Patagonia, Roxy, O'Neill. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Roxy | O'Neill |
|---|---|---|---|
| Oct 2025 | 85.4% | 9.4% | 5.2% |
| Nov 2025 | 85.4% | 9.4% | 5.2% |
| Dec 2025 | 82.7% | 11.1% | 6.1% |
| Jan 2026 | 80.7% | 13.3% | 6% |
| Feb 2026 | 82.7% | 11.1% | 6.1% |
| Mar 2026 | 79.7% | 13.1% | 7.2% |
| Apr 2026 | 77.4% | 15.5% | 7% |
| May 2026 | 76.2% | 15.3% | 8.5% |
| Jun 2026 | 76.2% | 15.3% | 8.5% |
| Jul 2026 | 72.4% | 17.8% | 9.8% |
| Aug 2026 | 76.2% | 15.3% | 8.5% |
| Sep 2026 | 77.4% | 15.5% | 7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.4% | 2.7M | 0% | +1.2 points | |
| 2, held 2nd | 15.5% | 550K | 0% | +0.2 points | |
| 3, held 3rd | 7% | 248K | -18.4% | -1.4 points |
Compare search popularity between Roxy and its closest rivals
How has branded search demand for Roxy changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Roxy worldwide rose from 450K to 550K.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among board shorts brands worldwide increased from 9.4% to 15.5%.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among board shorts brands worldwide peaked at 17.8% in July 2026 and was lowest at 9.4% in November 2025.
How did search popularity change for board shorts brands worldwide in September 2026?
3 changes
In September 2026, Patagonia gained estimated Share of Search among board shorts brands worldwide, from 76.2% to 77.4%.
In September 2026, O'Neill lost estimated Share of Search among board shorts brands worldwide, from 8.5% to 7%.
Estimated monthly branded searches for Roxy worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
How is Roxy measured?
Brandwave collects information about searches that people make online using Roxy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- roxy
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Is Roxy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.