Brandwave

How popular isRed Antler?

In September 2026, people searched for Red Antler by name about 4,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 6.1% of all global brand strategy agency searches, placing Red Antler fifth out of nine agencies. When we asked both ChatGPT and Google AI Overviews about brand strategy agencies, Red Antler appeared in three of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Red Antler is the fifth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. LandorShare of searches 46.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. InterbrandShare of searches 17%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. Wolff OlinsShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. FutureBrandShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. Red AntlerShare of searches 6.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top brand strategy agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Red Antler was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Red Antler is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Prophet1st
  2. Siegel+Gale2nd
  3. Wolff Olins3rd
  4. COLLINS4th
  5. Landor5th
  6. Red Antler6th
  7. Interbrand7th
  8. FutureBrand8th
  9. Pentagram9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Siegel+Gale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Antler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • COLLINS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prophet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Landor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Interbrand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wolff Olins2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FutureBrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pentagram1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand strategy agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which brand strategy agencies compete with Red Antler?

Red Antler against brand strategy agencies worldwide, by month

Share of searches by month for Landor, Interbrand, Wolff Olins, FutureBrand, Red Antler, Pentagram, Siegel+Gale. The figures are in the table below the chart.

View monthly share of searches table
MonthLandorInterbrandWolff OlinsFutureBrandRed AntlerPentagramSiegel+GaleCOLLINSProphet
Oct 202539.3%21.4%14.3%9.5%7.8%3.3%3.1%1.3%—
Nov 202543.1%19.2%12.8%10.4%7%2.7%3%1.8%—
Dec 202546.4%17%11.3%9.2%7.5%3.3%3.6%1.7%—
Jan 202643.5%15.9%15.8%8.6%7%3.9%3.8%1.6%—
Feb 202639.4%18.2%14.2%9.4%7.7%5%4.2%1.9%—
Mar 202635.8%19.9%15.8%10.5%7%5.9%3.4%1.8%—
Apr 202636.5%16.3%13.1%19.5%5.8%4.1%3.3%1.5%—
May 202644.8%16.6%13.3%10.8%5.9%4.1%2.9%1.6%—
Jun 202646.1%17.1%13.7%9.1%6.1%3.6%2.8%1.5%—
Jul 202640.9%18.5%14.8%9.8%6.6%4.4%3%1.9%—
Aug 202642.5%19.1%12.6%10.2%6.8%3.8%3.1%1.8%—
Sep 202646.4%17%13.8%9.2%6.1%3.4%2.4%1.7%—

  1. 1.Landor

    46.4%

    Held 1st. 33.5K estimated branded searches, +22.1% vs prior month. Share +3.9 points.

  2. 2.Interbrand

    17%

    Held 2nd. 12.3K estimated branded searches, -0.24% vs prior month. Share -2.1 points.

  3. 3.Wolff Olins

    13.8%

    Held 3rd. 9.9K estimated branded searches, +22% vs prior month. Share +1.2 points.

  4. 4.FutureBrand

    9.2%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.Red Antler

    6.1%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Pentagram

    3.4%

    Held 6th. 2.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Siegel+Gale

    2.4%

    Held 7th. 1.7K estimated branded searches, -14.9% vs prior month. Share -0.7 points.

  8. 8.COLLINS

    1.7%

    Held 8th. 1.2K estimated branded searches, +6% vs prior month. Share -0.1 points.

  9. —.Prophet

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Red Antler and its closest rivals

Every comparison with Red Antler

8 comparisons

How has branded search demand for Red Antler changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Red Antler worldwide fell from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Red Antler’s share of searches among brand strategy agencies worldwide decreased from 7.8% to 6.1%.
  • Across the 12 months ending September 2026, Red Antler’s share of searches among brand strategy agencies worldwide peaked at 7.8% in October 2025 and was lowest at 5.8% in April 2026.

How did search popularity change for brand strategy agencies worldwide in September 2026?

6 changes

  1. In September 2026, Landor gained share of searches among brand strategy agencies worldwide, from 42.5% to 46.4%.

  2. In September 2026, Wolff Olins gained share of searches among brand strategy agencies worldwide, from 12.6% to 13.8%.

  3. In September 2026, Interbrand lost share of searches among brand strategy agencies worldwide, from 19.1% to 17%.

  4. In September 2026, FutureBrand lost share of searches among brand strategy agencies worldwide, from 10.2% to 9.2%.

  5. In September 2026, Siegel+Gale lost share of searches among brand strategy agencies worldwide, from 3.1% to 2.4%.

  6. In September 2026, Red Antler lost share of searches among brand strategy agencies worldwide, from 6.8% to 6.1%.

How are Red Antler’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Red Antler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • red antler

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How the Brand Demand Index is measured

Where does Red Antler compete?

Red Antler is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Branding agencies5th of 84.5%Show ranking
Brand strategy agencies5th of 96.1%Shown above
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