How popular isFutureBrand?
In September 2026, people searched for FutureBrand by name about 6,600 times worldwide, an 18.5% decrease from the previous year. These searches made up 9.2% of all global brand strategy agency searches, placing FutureBrand fourth out of nine agencies. When we asked both ChatGPT and Google AI Overviews about brand strategy agencies, FutureBrand appeared in two of the five answers and was the eighth most recommended of the nine.
FutureBrand is the fourth most searched of 9 competitors and the eighth most recommended in AI answers.
LandorShare of searches 46.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
InterbrandShare of searches 17%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
Wolff OlinsShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
FutureBrandShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
Red AntlerShare of searches 6.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
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Top brand strategy agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FutureBrand was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FutureBrand is the eighth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Prophet1st
Siegel+Gale2nd- Wolff Olins3rd
COLLINS4th- Landor5th
- Red Antler6th
- Interbrand7th
- FutureBrand8th
Pentagram9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Siegel+Gale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Red Antler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- COLLINS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prophet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Landor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Interbrand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wolff Olins2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FutureBrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pentagram1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand strategy agencies
5 answers
Asked ChatGPT
“Which brand strategy agency should I hire?”
Asked ChatGPT
“What are the best brand strategy agencies?”
Asked ChatGPT
“What's the best brand strategy agency for a brand refresh?”
Searched Google, AI Overview
“brand strategy agencies”
Searched Google, AI Overview
“brand positioning agency”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which brand strategy agencies compete with FutureBrand?
Share of searches by month for Landor, Interbrand, Wolff Olins, FutureBrand, Red Antler, Pentagram, Siegel+Gale. The figures are in the table below the chart.
View monthly share of searches table
| Month | Landor | Interbrand | Wolff Olins | FutureBrand | Red Antler | Pentagram | Siegel+Gale | COLLINS | Prophet |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 21.4% | 14.3% | 9.5% | 7.8% | 3.3% | 3.1% | 1.3% | — |
| Nov 2025 | 43.1% | 19.2% | 12.8% | 10.4% | 7% | 2.7% | 3% | 1.8% | — |
| Dec 2025 | 46.4% | 17% | 11.3% | 9.2% | 7.5% | 3.3% | 3.6% | 1.7% | — |
| Jan 2026 | 43.5% | 15.9% | 15.8% | 8.6% | 7% | 3.9% | 3.8% | 1.6% | — |
| Feb 2026 | 39.4% | 18.2% | 14.2% | 9.4% | 7.7% | 5% | 4.2% | 1.9% | — |
| Mar 2026 | 35.8% | 19.9% | 15.8% | 10.5% | 7% | 5.9% | 3.4% | 1.8% | — |
| Apr 2026 | 36.5% | 16.3% | 13.1% | 19.5% | 5.8% | 4.1% | 3.3% | 1.5% | — |
| May 2026 | 44.8% | 16.6% | 13.3% | 10.8% | 5.9% | 4.1% | 2.9% | 1.6% | — |
| Jun 2026 | 46.1% | 17.1% | 13.7% | 9.1% | 6.1% | 3.6% | 2.8% | 1.5% | — |
| Jul 2026 | 40.9% | 18.5% | 14.8% | 9.8% | 6.6% | 4.4% | 3% | 1.9% | — |
| Aug 2026 | 42.5% | 19.1% | 12.6% | 10.2% | 6.8% | 3.8% | 3.1% | 1.8% | — |
| Sep 2026 | 46.4% | 17% | 13.8% | 9.2% | 6.1% | 3.4% | 2.4% | 1.7% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 33.5K | +22.1% | +3.9 points | |
| 2, held 2nd | 17% | 12.3K | -0.24% | -2.1 points | |
| 3, held 3rd | 13.8% | 9.9K | +22% | +1.2 points | |
| 4, held 4th | 9.2% | 6.6K | 0% | -1.1 points | |
| 5, held 5th | 6.1% | 4.4K | 0% | -0.7 points | |
| 6, held 6th | 3.4% | 2.5K | 0% | -0.4 points | |
| 7, held 7th | 2.4% | 1.7K | -14.9% | -0.7 points | |
| 8, held 8th | 1.7% | 1.2K | +6% | -0.1 points | |
| —, not measured this month | — | — | — | — |
1.
Landor46.4%
Held 1st. 33.5K estimated branded searches, +22.1% vs prior month. Share +3.9 points.
17%
Held 2nd. 12.3K estimated branded searches, -0.24% vs prior month. Share -2.1 points.
13.8%
Held 3rd. 9.9K estimated branded searches, +22% vs prior month. Share +1.2 points.
9.2%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.
6.1%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.4%
Held 6th. 2.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.4%
Held 7th. 1.7K estimated branded searches, -14.9% vs prior month. Share -0.7 points.
8.
COLLINS1.7%
Held 8th. 1.2K estimated branded searches, +6% vs prior month. Share -0.1 points.
—.
Prophet—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between FutureBrand and its closest rivals
Every comparison with FutureBrand
7 comparisons
How has branded search demand for FutureBrand changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for FutureBrand worldwide fell from 8.1K to 6.6K.
- Across the 12 months ending September 2026, FutureBrand’s share of searches among brand strategy agencies worldwide peaked at 19.5% in April 2026 and was lowest at 8.6% in January 2026.
How did search popularity change for brand strategy agencies worldwide in September 2026?
6 changes
In September 2026, Landor gained share of searches among brand strategy agencies worldwide, from 42.5% to 46.4%.
In September 2026, Wolff Olins gained share of searches among brand strategy agencies worldwide, from 12.6% to 13.8%.
In September 2026, Interbrand lost share of searches among brand strategy agencies worldwide, from 19.1% to 17%.
In September 2026, FutureBrand lost share of searches among brand strategy agencies worldwide, from 10.2% to 9.2%.
In September 2026, Siegel+Gale lost share of searches among brand strategy agencies worldwide, from 3.1% to 2.4%.
In September 2026, Red Antler lost share of searches among brand strategy agencies worldwide, from 6.8% to 6.1%.
How are FutureBrand’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using FutureBrand’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- futurebrand
Who owns FutureBrand?
FutureBrand is owned by 
Interpublic. Brandwave also tracks Interpublic, owned by the same company, worldwide.
Do you work for FutureBrand? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is FutureBrand your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.