How popular isSiegel+Gale in search?
In September 2026, people searched for Siegel+Gale by name about 1,720 times worldwide, a 33.8% decrease from the previous year. These searches made up 2.4% of all global brand strategy agency searches, placing Siegel+Gale seventh out of nine agencies. These are worldwide searches for English-language branded terms.
Landor46.4%
Interbrand17%
Wolff Olins13.8%
FutureBrand9.2%
Red Antler6.1%
Pentagram3.4%
Siegel+Gale2.4%
COLLINS1.7%
Prophet—
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Which brand strategy agencies compete with Siegel+Gale?
Share of searches by month for Landor, Interbrand, Wolff Olins, FutureBrand, Red Antler, Pentagram, Siegel+Gale. The figures are in the table below the chart.
View monthly share of searches table
| Month | Landor | Interbrand | Wolff Olins | FutureBrand | Red Antler | Pentagram | Siegel+Gale | COLLINS | Prophet |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 21.4% | 14.3% | 9.5% | 7.8% | 3.3% | 3.1% | 1.3% | — |
| Nov 2025 | 43.1% | 19.2% | 12.8% | 10.4% | 7% | 2.7% | 3% | 1.8% | — |
| Dec 2025 | 46.4% | 17% | 11.3% | 9.2% | 7.5% | 3.3% | 3.6% | 1.7% | — |
| Jan 2026 | 43.5% | 15.9% | 15.8% | 8.6% | 7% | 3.9% | 3.8% | 1.6% | — |
| Feb 2026 | 39.4% | 18.2% | 14.2% | 9.4% | 7.7% | 5% | 4.2% | 1.9% | — |
| Mar 2026 | 35.8% | 19.9% | 15.8% | 10.5% | 7% | 5.9% | 3.4% | 1.8% | — |
| Apr 2026 | 36.5% | 16.3% | 13.1% | 19.5% | 5.8% | 4.1% | 3.3% | 1.5% | — |
| May 2026 | 44.8% | 16.6% | 13.3% | 10.8% | 5.9% | 4.1% | 2.9% | 1.6% | — |
| Jun 2026 | 46.1% | 17.1% | 13.7% | 9.1% | 6.1% | 3.6% | 2.8% | 1.5% | — |
| Jul 2026 | 40.9% | 18.5% | 14.8% | 9.8% | 6.6% | 4.4% | 3% | 1.9% | — |
| Aug 2026 | 42.5% | 19.1% | 12.6% | 10.2% | 6.8% | 3.8% | 3.1% | 1.8% | — |
| Sep 2026 | 46.4% | 17% | 13.8% | 9.2% | 6.1% | 3.4% | 2.4% | 1.7% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 33.5K | +22.1% | +3.9 points | |
| 2, held 2nd | 17% | 12.3K | -0.24% | -2.1 points | |
| 3, held 3rd | 13.8% | 9.9K | +22% | +1.2 points | |
| 4, held 4th | 9.2% | 6.6K | 0% | -1.1 points | |
| 5, held 5th | 6.1% | 4.4K | 0% | -0.7 points | |
| 6, held 6th | 3.4% | 2.5K | 0% | -0.4 points | |
| 7, held 7th | 2.4% | 1.7K | -14.9% | -0.7 points | |
| 8, held 8th | 1.7% | 1.2K | +6% | -0.1 points | |
| —, not measured this month | — | — | — | — |
1.
Landor46.4%
Held 1st. 33.5K estimated branded searches, +22.1% vs prior month. Share +3.9 points.
17%
Held 2nd. 12.3K estimated branded searches, -0.24% vs prior month. Share -2.1 points.
13.8%
Held 3rd. 9.9K estimated branded searches, +22% vs prior month. Share +1.2 points.
9.2%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.
6.1%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.4%
Held 6th. 2.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.4%
Held 7th. 1.7K estimated branded searches, -14.9% vs prior month. Share -0.7 points.
8.
COLLINS1.7%
Held 8th. 1.2K estimated branded searches, +6% vs prior month. Share -0.1 points.
—.
Prophet—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Siegel+Gale and its closest rivals
Every comparison with Siegel+Gale
7 comparisons
How has branded search demand for Siegel+Gale changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Siegel+Gale worldwide fell from 2.6K to 1.7K.
- Across the 12 months ending September 2026, Siegel+Gale’s share of searches among brand strategy agencies worldwide decreased from 3.1% to 2.4%.
- Across the 12 months ending September 2026, Siegel+Gale’s share of searches among brand strategy agencies worldwide peaked at 4.2% in February 2026 and was lowest at 2.4% in September 2026.
How did search popularity change for brand strategy agencies worldwide in September 2026?
6 changes
In September 2026, Landor gained share of searches among brand strategy agencies worldwide, from 42.5% to 46.4%.
In September 2026, Wolff Olins gained share of searches among brand strategy agencies worldwide, from 12.6% to 13.8%.
In September 2026, Interbrand lost share of searches among brand strategy agencies worldwide, from 19.1% to 17%.
In September 2026, FutureBrand lost share of searches among brand strategy agencies worldwide, from 10.2% to 9.2%.
In September 2026, Siegel+Gale lost share of searches among brand strategy agencies worldwide, from 3.1% to 2.4%.
In September 2026, Red Antler lost share of searches among brand strategy agencies worldwide, from 6.8% to 6.1%.
How are Siegel+Gale’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Siegel+Gale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- siegel & gale
- siegel gale
- siegelgale
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