Pentagram vs Siegel+Gale:Which is more popular by branded search?
In August 2026, Pentagram had more branded searches than Siegel+Gale among brand strategy agencies worldwide. Pentagram was estimated to have 2.7K branded searches compared to Siegel+Gale’s 2K, and held a 5.2% Share of Search versus Siegel+Gale’s 3.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Pentagram or Siegel+Gale?
Compare agencies offering brand strategy, positioning and identity development. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pentagram, Siegel+Gale. The figures are in the table below the chart.
View monthly share of search table
| Month | Landor | Interbrand | Wolff Olins | Pentagram | Siegel+Gale |
|---|---|---|---|---|---|
| Oct 2025 | 48% | 26.2% | 17.6% | 4.4% | 3.8% |
| Nov 2025 | 53.1% | 23.7% | 15.8% | 3.7% | 3.7% |
| Dec 2025 | 56.6% | 20.8% | 13.9% | 4.3% | 4.4% |
| Jan 2026 | 52.2% | 19.1% | 19.1% | 5% | 4.5% |
| Feb 2026 | 48.4% | 22.4% | 17.5% | 6.6% | 5.1% |
| Mar 2026 | 44.1% | 24.6% | 19.5% | 7.6% | 4.2% |
| Apr 2026 | 49.7% | 22.2% | 17.9% | 5.9% | 4.5% |
| May 2026 | 54.6% | 20.2% | 16.2% | 5.4% | 3.6% |
| Jun 2026 | 54.6% | 20.3% | 17.2% | 4.6% | 3.3% |
| Jul 2026 | 49.7% | 22.5% | 18.3% | 5.8% | 3.7% |
| Aug 2026 | 52% | 23.4% | 15.5% | 5.2% | 3.8% |
| Sep 2026 | — | — | — | — | — |
How has the Pentagram and Siegel+Gale comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Siegel+Gale took it in December 2025, Pentagram took it in January 2026.
- Across the 11 months ending August 2026, Pentagram’s estimated Share of Search among brand strategy agencies worldwide moved from 4.4% to 5.2%, and its estimated monthly branded searches moved from 3K to 2.7K.
- Across the 11 months ending August 2026, Siegel+Gale’s estimated Share of Search among brand strategy agencies worldwide held steady at 3.8%, and its estimated monthly branded searches moved from 2.6K to 2K.
How did search popularity change for brand strategy agencies worldwide in August 2026?
2 changes
In August 2026, Pentagram lost estimated Share of Search among brand strategy agencies worldwide, from 5.8% to 5.2%.
Estimated monthly branded searches for Siegel+Gale worldwide fell 22.2% over 11 measured months, from 2.6K to 2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Pentagram’s and Siegel+Gale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pentagram
4 branded search terms
- branding pentagram
- pentagram branding agency
- pentagram com
- pentagram design agency
Siegel+Gale
4 branded search terms
- siegel & gale
- siegel gale
- siegelgale
- siegelgale com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.