Interbrand vs Wolff Olins:Which is more popular by branded search?
In August 2026, Interbrand had more branded searches than Wolff Olins among brand strategy agencies worldwide. Interbrand was estimated to have 12.4K branded searches compared to Wolff Olins’ 8.2K, and held a 23.4% Share of Search versus Wolff Olins’ 15.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Interbrand or Wolff Olins?
Compare agencies offering brand strategy, positioning and identity development. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Interbrand, Wolff Olins. The figures are in the table below the chart.
View monthly share of search table
| Month | Landor | Interbrand | Wolff Olins | Pentagram | Siegel+Gale |
|---|---|---|---|---|---|
| Oct 2025 | 48% | 26.2% | 17.6% | 4.4% | 3.8% |
| Nov 2025 | 53.1% | 23.7% | 15.8% | 3.7% | 3.7% |
| Dec 2025 | 56.6% | 20.8% | 13.9% | 4.3% | 4.4% |
| Jan 2026 | 52.2% | 19.1% | 19.1% | 5% | 4.5% |
| Feb 2026 | 48.4% | 22.4% | 17.5% | 6.6% | 5.1% |
| Mar 2026 | 44.1% | 24.6% | 19.5% | 7.6% | 4.2% |
| Apr 2026 | 49.7% | 22.2% | 17.9% | 5.9% | 4.5% |
| May 2026 | 54.6% | 20.2% | 16.2% | 5.4% | 3.6% |
| Jun 2026 | 54.6% | 20.3% | 17.2% | 4.6% | 3.3% |
| Jul 2026 | 49.7% | 22.5% | 18.3% | 5.8% | 3.7% |
| Aug 2026 | 52% | 23.4% | 15.5% | 5.2% | 3.8% |
| Sep 2026 | — | — | — | — | — |
How has the Interbrand and Wolff Olins comparison changed over the last 12 months?
3 findings
- Interbrand was ahead of Wolff Olins in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Interbrand’s estimated Share of Search among brand strategy agencies worldwide moved from 26.2% to 23.4%, and its estimated monthly branded searches moved from 18.3K to 12.4K.
- Across the 11 months ending August 2026, Wolff Olins’ estimated Share of Search among brand strategy agencies worldwide moved from 17.6% to 15.5%, and its estimated monthly branded searches moved from 12.3K to 8.2K.
How did search popularity change for brand strategy agencies worldwide in August 2026?
2 changes
In August 2026, Interbrand gained estimated Share of Search among brand strategy agencies worldwide, from 22.5% to 23.4%.
In August 2026, Wolff Olins lost estimated Share of Search among brand strategy agencies worldwide, from 18.3% to 15.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Interbrand’s and Wolff Olins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Interbrand
5 branded search terms
- interbrand
- interbrand brand strategy
- interbrand branding
- interbrand branding agency
- interbrand com
Wolff Olins
6 branded search terms
- branding wolff olins
- wolff olins
- wolff olins brand strategy
- wolff olins branding agency
- wolffolins
- wolffolins com
Put your own brand in this comparison
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