How popular isInterbrand in search?
In August 2026, there were an estimated 12.4K branded searches for Interbrand worldwide which is down 32.3% over the last 11 months. Interbrand holds 23.4% estimated Share of Search among brand strategy agencies worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Landor52%
Interbrand23.4%Wolff Olins15.5%
Pentagram5.2%
Siegel+Gale3.8%
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Which brand strategy agencies compete with Interbrand?
Share of Search by month for Landor, Interbrand, Wolff Olins, Pentagram, Siegel+Gale. The figures are in the table below the chart.
View monthly share of search table
| Month | Landor | Interbrand | Wolff Olins | Pentagram | Siegel+Gale |
|---|---|---|---|---|---|
| Oct 2025 | 48% | 26.2% | 17.6% | 4.4% | 3.8% |
| Nov 2025 | 53.1% | 23.7% | 15.8% | 3.7% | 3.7% |
| Dec 2025 | 56.6% | 20.8% | 13.9% | 4.3% | 4.4% |
| Jan 2026 | 52.2% | 19.1% | 19.1% | 5% | 4.5% |
| Feb 2026 | 48.4% | 22.4% | 17.5% | 6.6% | 5.1% |
| Mar 2026 | 44.1% | 24.6% | 19.5% | 7.6% | 4.2% |
| Apr 2026 | 49.7% | 22.2% | 17.9% | 5.9% | 4.5% |
| May 2026 | 54.6% | 20.2% | 16.2% | 5.4% | 3.6% |
| Jun 2026 | 54.6% | 20.3% | 17.2% | 4.6% | 3.3% |
| Jul 2026 | 49.7% | 22.5% | 18.3% | 5.8% | 3.7% |
| Aug 2026 | 52% | 23.4% | 15.5% | 5.2% | 3.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 27.4K | -0.07% | +2.3 points | |
| 2, held 2nd | 23.4% | 12.4K | -0.64% | +0.9 points | |
| 3, held 3rd | 15.5% | 8.2K | -19% | -2.8 points | |
| 4, held 4th | 5.2% | 2.7K | -15.5% | -0.7 points | |
| 5, held 5th | 3.8% | 2K | 0% | +0.2 points |
1.
Landor52%
held 1st · 27.4K estimated branded searches · -0.07% vs prior month · +2.3 points
23.4%
held 2nd · 12.4K estimated branded searches · -0.64% vs prior month · +0.9 points
15.5%
held 3rd · 8.2K estimated branded searches · -19% vs prior month · -2.8 points
5.2%
held 4th · 2.7K estimated branded searches · -15.5% vs prior month · -0.7 points
3.8%
held 5th · 2K estimated branded searches · 0% vs prior month · +0.2 points
Compare search popularity between Interbrand and its closest rivals
How has branded search demand for Interbrand changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Interbrand worldwide fell from 18.3K to 12.4K.
- Across the 11 months ending August 2026, Interbrand’s estimated Share of Search among brand strategy agencies worldwide decreased from 26.2% to 23.4%.
- Across the 11 months ending August 2026, Interbrand’s estimated Share of Search among brand strategy agencies worldwide peaked at 26.2% in October 2025 and was lowest at 19.1% in January 2026.
How did search popularity change for brand strategy agencies worldwide in August 2026?
5 changes
In August 2026, Landor gained estimated Share of Search among brand strategy agencies worldwide, from 49.7% to 52%.
In August 2026, Interbrand gained estimated Share of Search among brand strategy agencies worldwide, from 22.5% to 23.4%.
In August 2026, Wolff Olins lost estimated Share of Search among brand strategy agencies worldwide, from 18.3% to 15.5%.
In August 2026, Pentagram lost estimated Share of Search among brand strategy agencies worldwide, from 5.8% to 5.2%.
Estimated monthly branded searches for Siegel+Gale worldwide fell 22.2% over 11 measured months, from 2.6K to 2K in August 2026.
How is Interbrand measured?
Brandwave collects information about searches that people make online using Interbrand’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- interbrand
- interbrand brand strategy
- interbrand branding
- interbrand branding agency
- interbrand com
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Is Interbrand your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.