Interbrand vs Pentagram:Which is more popular by branded search?
In August 2026, Interbrand had more branded searches than Pentagram among brand strategy agencies worldwide. Interbrand was estimated to have 12.4K branded searches compared to Pentagram’s 2.7K, and held a 23.4% Share of Search versus Pentagram’s 5.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Interbrand or Pentagram?
Compare agencies offering brand strategy, positioning and identity development. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Interbrand, Pentagram. The figures are in the table below the chart.
View monthly share of search table
| Month | Landor | Interbrand | Wolff Olins | Pentagram | Siegel+Gale |
|---|---|---|---|---|---|
| Oct 2025 | 48% | 26.2% | 17.6% | 4.4% | 3.8% |
| Nov 2025 | 53.1% | 23.7% | 15.8% | 3.7% | 3.7% |
| Dec 2025 | 56.6% | 20.8% | 13.9% | 4.3% | 4.4% |
| Jan 2026 | 52.2% | 19.1% | 19.1% | 5% | 4.5% |
| Feb 2026 | 48.4% | 22.4% | 17.5% | 6.6% | 5.1% |
| Mar 2026 | 44.1% | 24.6% | 19.5% | 7.6% | 4.2% |
| Apr 2026 | 49.7% | 22.2% | 17.9% | 5.9% | 4.5% |
| May 2026 | 54.6% | 20.2% | 16.2% | 5.4% | 3.6% |
| Jun 2026 | 54.6% | 20.3% | 17.2% | 4.6% | 3.3% |
| Jul 2026 | 49.7% | 22.5% | 18.3% | 5.8% | 3.7% |
| Aug 2026 | 52% | 23.4% | 15.5% | 5.2% | 3.8% |
| Sep 2026 | — | — | — | — | — |
How has the Interbrand and Pentagram comparison changed over the last 12 months?
3 findings
- Interbrand was ahead of Pentagram in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Interbrand’s estimated Share of Search among brand strategy agencies worldwide moved from 26.2% to 23.4%, and its estimated monthly branded searches moved from 18.3K to 12.4K.
- Across the 11 months ending August 2026, Pentagram’s estimated Share of Search among brand strategy agencies worldwide moved from 4.4% to 5.2%, and its estimated monthly branded searches moved from 3K to 2.7K.
How did search popularity change for brand strategy agencies worldwide in August 2026?
2 changes
In August 2026, Interbrand gained estimated Share of Search among brand strategy agencies worldwide, from 22.5% to 23.4%.
In August 2026, Pentagram lost estimated Share of Search among brand strategy agencies worldwide, from 5.8% to 5.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Interbrand’s and Pentagram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Interbrand
5 branded search terms
- interbrand
- interbrand brand strategy
- interbrand branding
- interbrand branding agency
- interbrand com
Pentagram
4 branded search terms
- branding pentagram
- pentagram branding agency
- pentagram com
- pentagram design agency
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.