Branding agencies:Which are most popular?
In September 2026, DesignStudio was the most searched branding agency worldwide, accounting for 41.6% of all searches among the eight agencies we track. When we checked with ChatGPT and Google AI Overviews, Koto, Red Antler and Pentagram were mentioned most often, in three of the four answers. Pentagram was recommended most often, coming first in two out of three responses that gave a list.
DesignStudioShare of searches 41.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
LandorShare of searches 34%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
InterbrandShare of searches 12.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
KotoShare of searches 5.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
Red AntlerShare of searches 4.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top branding agencies in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Koto, Red Antler and Pentagram were mentioned most often, in three of the four answers. Pentagram was recommended most often, coming first in two out of three answers that gave a list. COLLINS was second, and Red Antler was third. DesignStudio, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pentagram1st
COLLINS2nd- Red Antler3rd
- Koto4th
- Landor5th
Wolff Olins6th- DesignStudio–
- Interbrand–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Koto3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Red Antler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pentagram3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- COLLINS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Landor1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wolff Olins1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DesignStudio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Interbrand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about branding agencies
4 answers
Asked ChatGPT
“Which branding agency should I hire?”
Asked ChatGPT
“What are the best branding agencies?”
Asked ChatGPT
“What's the best branding agency for a new identity?”
Searched Google, AI Overview
“branding agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best branding agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which branding agencies do people search for most?
This chart shows how often people search Google for each branding agency by name. Each line represents a brand's share of searches for all eight branding agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for DesignStudio, Landor, Interbrand, Koto, Red Antler. The figures are in the table below the chart.
View monthly share of searches table
| Month | DesignStudio | Landor | Interbrand | Koto | Red Antler | COLLINS | Pentagram | Wolff Olins |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 31.5% | 17.2% | 4.7% | 6.3% | 1.1% | 0.56% | 0.05% |
| Nov 2025 | 40.2% | 32.8% | 14.7% | 5.1% | 5.4% | 1.4% | 0.48% | 0.05% |
| Dec 2025 | 41.7% | 34.1% | 12.5% | 4.4% | 5.6% | 1.3% | 0.4% | 0.05% |
| Jan 2026 | 46.1% | 30.8% | 11.3% | 5% | 5% | 1.1% | 0.55% | 0.05% |
| Feb 2026 | 43.9% | 29.4% | 13.1% | 5.7% | 5.8% | 1.4% | 0.64% | 0.05% |
| Mar 2026 | 47.5% | 26% | 14.2% | 5.1% | 5.2% | 1.3% | 0.69% | 0.05% |
| Apr 2026 | 44.5% | 29.7% | 13.3% | 5.8% | 4.8% | 1.2% | 0.65% | 0.04% |
| May 2026 | 42% | 34.3% | 12.5% | 4.6% | 4.6% | 1.3% | 0.61% | 0.04% |
| Jun 2026 | 42% | 34.4% | 12.6% | 4.7% | 4.6% | 1.1% | 0.61% | 0.05% |
| Jul 2026 | 44.4% | 29.7% | 13.3% | 5.8% | 4.8% | 1.4% | 0.65% | 0.04% |
| Aug 2026 | 44.4% | 29.7% | 13.3% | 5.9% | 4.8% | 1.3% | 0.53% | 0.04% |
| Sep 2026 | 41.6% | 34% | 12.4% | 5.6% | 4.5% | 1.3% | 0.49% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.6% | 40.5K | 0% | -2.8 points | |
| 2, held 2nd | 34% | 33.1K | +22.1% | +4.3 points | |
| 3, held 3rd | 12.4% | 12.1K | 0% | -0.8 points | |
| 4, held 4th | 5.6% | 5.4K | 0% | -0.4 points | |
| 5, held 5th | 4.5% | 4.4K | 0% | -0.3 points | |
| 6, held 6th | 1.3% | 1.2K | +6% | 0 points | |
| 7, held 7th | 0.49% | 480 | 0% | 0 points | |
| 8, held 8th | 0.03% | 30 | -25% | 0 points |
41.6%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -2.8 points.
2.
Landor34%
Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +4.3 points.
12.4%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.
Koto5.6%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.5%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.
COLLINS1.3%
Held 6th. 1.2K estimated branded searches, +6% vs prior month. Share 0 points.
0.49%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
0.03%
Held 8th. 30 estimated branded searches, -25% vs prior month. Share 0 points.
Which brand is most popular in search among branding agencies worldwide?
8 brands
In September 2026, DesignStudio was the most searched among branding agencies worldwide, with an estimated 40.5K branded searches, 41.6% of all searches for the eight we track. Landor is in 2nd place, 7.6 percentage points behind at 34%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| DesignStudio | 38.5% → 41.6% | 47.5%Mar 2026 | 38.5%Oct 2025 | 1st |
| Landor | 31.5% → 34% | 34.4%Jun 2026 | 26%Mar 2026 | 2nd |
| Interbrand | 17.2% → 12.4% | 17.2%Oct 2025 | 11.3%Jan 2026 | 3rd |
| Koto | 4.7% → 5.6% | 5.9%Aug 2026 | 4.4%Dec 2025 | 5th → 4th |
| Red Antler | 6.3% → 4.5% | 6.3%Oct 2025 | 4.5%Sep 2026 | 4th → 5th |
| COLLINS | 1.1% → 1.3% | 1.4%Feb 2026 | 1.1%Oct 2025 | 6th |
| Pentagram | 0.56% → 0.49% | 0.69%Mar 2026 | 0.4%Dec 2025 | 7th |
| Wolff Olins | 0.05% → 0.03% | 0.05%Feb 2026 | 0.03%Sep 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, DesignStudio’s share of searches among branding agencies worldwide increased from 38.5% to 41.6%.
- Across the 12 months ending September 2026, Landor’s share of searches among branding agencies worldwide increased from 31.5% to 34%.
- Across the 12 months ending September 2026, Interbrand’s share of searches among branding agencies worldwide decreased from 17.2% to 12.4%.
- Across the 12 months ending September 2026, Koto’s share of searches among branding agencies worldwide increased from 4.7% to 5.6%.
- Across the 12 months ending September 2026, Red Antler’s share of searches among branding agencies worldwide decreased from 6.3% to 4.5%.
- Across the 12 months ending September 2026, DesignStudio’s share of searches among branding agencies worldwide peaked at 47.5% in March 2026 and was lowest at 38.5% in October 2025.
- Across the 12 months ending September 2026, Landor’s share of searches among branding agencies worldwide peaked at 34.4% in June 2026 and was lowest at 26% in March 2026.
- Across the 12 months ending September 2026, Interbrand’s share of searches among branding agencies worldwide peaked at 17.2% in October 2025 and was lowest at 11.3% in January 2026.
- Across the 12 months ending September 2026, Koto’s share of searches among branding agencies worldwide peaked at 5.9% in August 2026 and was lowest at 4.4% in December 2025.
- Across the 12 months ending September 2026, Koto rose from 5th to 4th among branding agencies worldwide.
- Across the 12 months ending September 2026, Red Antler fell from 4th to 5th among branding agencies worldwide.
- Across the 12 months ending September 2026, COLLINS, Pentagram and Wolff Olins held steady: their share of searches among branding agencies worldwide each moved less than 0.5 percentage points.
How did search popularity change for branding agencies worldwide in September 2026?
6 changes
In September 2026, Landor gained share of searches among branding agencies worldwide, from 29.7% to 34%.
In September 2026, DesignStudio lost share of searches among branding agencies worldwide, from 44.4% to 41.6%.
In September 2026, Interbrand lost share of searches among branding agencies worldwide, from 13.3% to 12.4%.
Estimated monthly branded searches for Wolff Olins worldwide fell 40% over 12 measured months, from 50 to 30 in September 2026.
Estimated monthly branded searches for Red Antler worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Pentagram worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
Compare popularity between leading brands
- DesignStudio vs Landor: compare popularity
- DesignStudio vs Interbrand: compare popularity
- DesignStudio vs Koto: compare popularity
- DesignStudio vs Red Antler: compare popularity
- Landor vs Interbrand: compare popularity
- Landor vs Koto: compare popularity
- Landor vs Red Antler: compare popularity
- Interbrand vs Koto: compare popularity
- Interbrand vs Red Antler: compare popularity
- Koto vs Red Antler: compare popularity
- Compare any of these brands
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