Brandwave

How popular isKoto in search?

In September 2026, people searched for Koto by name about 5,400 times worldwide, an 8.2% increase from the previous year. These searches made up 5.6% of all global branding agency searches, placing Koto fourth out of eight agencies. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. DesignStudio41.6%
  2. Landor34%
  3. Interbrand12.4%
  4. Koto5.6%
  5. Red Antler4.5%
  6. COLLINS1.3%
  7. Pentagram0.49%
  8. Wolff Olins0.03%
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Which branding agencies compete with Koto?

Koto against branding agencies worldwide, by month

Share of searches by month for DesignStudio, Landor, Interbrand, Koto, Red Antler. The figures are in the table below the chart.

View monthly share of searches table
MonthDesignStudioLandorInterbrandKotoRed AntlerCOLLINSPentagramWolff Olins
Oct 202538.5%31.5%17.2%4.7%6.3%1.1%0.56%0.05%
Nov 202540.2%32.8%14.7%5.1%5.4%1.4%0.48%0.05%
Dec 202541.7%34.1%12.5%4.4%5.6%1.3%0.4%0.05%
Jan 202646.1%30.8%11.3%5%5%1.1%0.55%0.05%
Feb 202643.9%29.4%13.1%5.7%5.8%1.4%0.64%0.05%
Mar 202647.5%26%14.2%5.1%5.2%1.3%0.69%0.05%
Apr 202644.5%29.7%13.3%5.8%4.8%1.2%0.65%0.04%
May 202642%34.3%12.5%4.6%4.6%1.3%0.61%0.04%
Jun 202642%34.4%12.6%4.7%4.6%1.1%0.61%0.05%
Jul 202644.4%29.7%13.3%5.8%4.8%1.4%0.65%0.04%
Aug 202644.4%29.7%13.3%5.9%4.8%1.3%0.53%0.04%
Sep 202641.6%34%12.4%5.6%4.5%1.3%0.49%0.03%

  1. 1.DesignStudio

    41.6%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Landor

    34%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +4.3 points.

  3. 3.Interbrand

    12.4%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Koto

    5.6%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Red Antler

    4.5%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.COLLINS

    1.3%

    Held 6th. 1.2K estimated branded searches, +6% vs prior month. Share 0 points.

  7. 7.Pentagram

    0.49%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Wolff Olins

    0.03%

    Held 8th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare search popularity between Koto and its closest rivals

Every comparison with Koto

6 comparisons

How has branded search demand for Koto changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Koto worldwide rose from 5K to 5.4K.
  • Across the 12 months ending September 2026, Koto’s share of searches among branding agencies worldwide increased from 4.7% to 5.6%.
  • Across the 12 months ending September 2026, Koto’s share of searches among branding agencies worldwide peaked at 5.9% in August 2026 and was lowest at 4.4% in December 2025.
  • Across the 12 months ending September 2026, Koto rose from 5th to 4th among branding agencies worldwide.

How did search popularity change for branding agencies worldwide in September 2026?

6 changes

  1. In September 2026, Landor gained share of searches among branding agencies worldwide, from 29.7% to 34%.

  2. In September 2026, DesignStudio lost share of searches among branding agencies worldwide, from 44.4% to 41.6%.

  3. In September 2026, Interbrand lost share of searches among branding agencies worldwide, from 13.3% to 12.4%.

  4. Estimated monthly branded searches for Wolff Olins worldwide fell 40% over 12 measured months, from 50 to 30 in September 2026.

  5. Estimated monthly branded searches for Red Antler worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Pentagram worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are Koto’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Koto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • koto agency
  • koto studio

Do you work for Koto? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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