Brandwave

How popular isLandor?

In September 2026, people searched for Landor by name about 33,500 times worldwide, about the same as the previous year. These searches made up 34% of all global branding agency searches, placing Landor second out of eight agencies. When we asked both ChatGPT and Google AI Overviews about branding agencies, Landor appeared in one of the four answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Landor is the second most searched of 8 competitors and the fifth most recommended in AI answers.

  1. DesignStudioShare of searches 41.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. LandorShare of searches 34%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. InterbrandShare of searches 12.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. KotoShare of searches 5.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. Red AntlerShare of searches 4.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top branding agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Landor was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Landor is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pentagram1st
  2. COLLINS2nd
  3. Red Antler3rd
  4. Koto4th
  5. Landor5th
  6. Wolff Olins6th
  7. DesignStudio–
  8. Interbrand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Koto3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Red Antler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pentagram3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • COLLINS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Landor1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wolff Olins1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DesignStudio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Interbrand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about branding agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which branding agencies compete with Landor?

Landor against branding agencies worldwide, by month

Share of searches by month for DesignStudio, Landor, Interbrand, Koto, Red Antler. The figures are in the table below the chart.

View monthly share of searches table
MonthDesignStudioLandorInterbrandKotoRed AntlerCOLLINSPentagramWolff Olins
Oct 202538.5%31.5%17.2%4.7%6.3%1.1%0.56%0.05%
Nov 202540.2%32.8%14.7%5.1%5.4%1.4%0.48%0.05%
Dec 202541.7%34.1%12.5%4.4%5.6%1.3%0.4%0.05%
Jan 202646.1%30.8%11.3%5%5%1.1%0.55%0.05%
Feb 202643.9%29.4%13.1%5.7%5.8%1.4%0.64%0.05%
Mar 202647.5%26%14.2%5.1%5.2%1.3%0.69%0.05%
Apr 202644.5%29.7%13.3%5.8%4.8%1.2%0.65%0.04%
May 202642%34.3%12.5%4.6%4.6%1.3%0.61%0.04%
Jun 202642%34.4%12.6%4.7%4.6%1.1%0.61%0.05%
Jul 202644.4%29.7%13.3%5.8%4.8%1.4%0.65%0.04%
Aug 202644.4%29.7%13.3%5.9%4.8%1.3%0.53%0.04%
Sep 202641.6%34%12.4%5.6%4.5%1.3%0.49%0.03%

  1. 1.DesignStudio

    41.6%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Landor

    34%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +4.3 points.

  3. 3.Interbrand

    12.4%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Koto

    5.6%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Red Antler

    4.5%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.COLLINS

    1.3%

    Held 6th. 1.2K estimated branded searches, +6% vs prior month. Share 0 points.

  7. 7.Pentagram

    0.49%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Wolff Olins

    0.03%

    Held 8th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare popularity between Landor and its closest rivals

Every comparison with Landor

8 comparisons

How has branded search demand for Landor changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Landor worldwide held steady, from 33.4K to 33.5K.
  • Across the 12 months ending September 2026, Landor’s share of searches among branding agencies worldwide increased from 31.5% to 34%.
  • Across the 12 months ending September 2026, Landor’s share of searches among branding agencies worldwide peaked at 34.4% in June 2026 and was lowest at 26% in March 2026.

How did search popularity change for branding agencies worldwide in September 2026?

6 changes

  1. In September 2026, Landor gained share of searches among branding agencies worldwide, from 29.7% to 34%.

  2. In September 2026, DesignStudio lost share of searches among branding agencies worldwide, from 44.4% to 41.6%.

  3. In September 2026, Interbrand lost share of searches among branding agencies worldwide, from 13.3% to 12.4%.

  4. Estimated monthly branded searches for Wolff Olins worldwide fell 40% over 12 measured months, from 50 to 30 in September 2026.

  5. Estimated monthly branded searches for Red Antler worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Pentagram worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are Landor’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Landor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • landor
  • landor brand strategy
  • landor branding
  • landor branding agency
  • landor design agency

Do you work for Landor? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Landor compete?

Landor is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Branding agencies2nd of 834%Shown above
Brand strategy agencies1st of 946.4%Show ranking
Creator with pink hair and a pink jacket

Is Landor your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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