Brandwave

How popular isLandor?

In September 2026, people searched for Landor by name about 33,500 times worldwide, about the same as the previous year. These searches made up 46.4% of all global brand strategy agency searches, placing Landor first out of nine agencies. When we asked both ChatGPT and Google AI Overviews about brand strategy agencies, Landor appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Landor is the most searched of 9 competitors and the fifth most recommended in AI answers.

  1. LandorShare of searches 46.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. InterbrandShare of searches 17%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. Wolff OlinsShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. FutureBrandShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. Red AntlerShare of searches 6.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top brand strategy agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Landor was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Landor is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Prophet1st
  2. Siegel+Gale2nd
  3. Wolff Olins3rd
  4. COLLINS4th
  5. Landor5th
  6. Red Antler6th
  7. Interbrand7th
  8. FutureBrand8th
  9. Pentagram9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Siegel+Gale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Antler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • COLLINS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prophet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Landor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Interbrand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wolff Olins2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FutureBrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pentagram1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand strategy agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which brand strategy agencies compete with Landor?

Landor against brand strategy agencies worldwide, by month

Share of searches by month for Landor, Interbrand, Wolff Olins, FutureBrand, Red Antler, Pentagram, Siegel+Gale. The figures are in the table below the chart.

View monthly share of searches table
MonthLandorInterbrandWolff OlinsFutureBrandRed AntlerPentagramSiegel+GaleCOLLINSProphet
Oct 202539.3%21.4%14.3%9.5%7.8%3.3%3.1%1.3%—
Nov 202543.1%19.2%12.8%10.4%7%2.7%3%1.8%—
Dec 202546.4%17%11.3%9.2%7.5%3.3%3.6%1.7%—
Jan 202643.5%15.9%15.8%8.6%7%3.9%3.8%1.6%—
Feb 202639.4%18.2%14.2%9.4%7.7%5%4.2%1.9%—
Mar 202635.8%19.9%15.8%10.5%7%5.9%3.4%1.8%—
Apr 202636.5%16.3%13.1%19.5%5.8%4.1%3.3%1.5%—
May 202644.8%16.6%13.3%10.8%5.9%4.1%2.9%1.6%—
Jun 202646.1%17.1%13.7%9.1%6.1%3.6%2.8%1.5%—
Jul 202640.9%18.5%14.8%9.8%6.6%4.4%3%1.9%—
Aug 202642.5%19.1%12.6%10.2%6.8%3.8%3.1%1.8%—
Sep 202646.4%17%13.8%9.2%6.1%3.4%2.4%1.7%—

  1. 1.Landor

    46.4%

    Held 1st. 33.5K estimated branded searches, +22.1% vs prior month. Share +3.9 points.

  2. 2.Interbrand

    17%

    Held 2nd. 12.3K estimated branded searches, -0.24% vs prior month. Share -2.1 points.

  3. 3.Wolff Olins

    13.8%

    Held 3rd. 9.9K estimated branded searches, +22% vs prior month. Share +1.2 points.

  4. 4.FutureBrand

    9.2%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.Red Antler

    6.1%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Pentagram

    3.4%

    Held 6th. 2.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Siegel+Gale

    2.4%

    Held 7th. 1.7K estimated branded searches, -14.9% vs prior month. Share -0.7 points.

  8. 8.COLLINS

    1.7%

    Held 8th. 1.2K estimated branded searches, +6% vs prior month. Share -0.1 points.

  9. —.Prophet

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Landor and its closest rivals

Every comparison with Landor

8 comparisons

How has branded search demand for Landor changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Landor worldwide held steady, from 33.4K to 33.5K.
  • Across the 12 months ending September 2026, Landor’s share of searches among brand strategy agencies worldwide increased from 39.3% to 46.4%.
  • Across the 12 months ending September 2026, Landor’s share of searches among brand strategy agencies worldwide peaked at 46.4% in September 2026 and was lowest at 35.8% in March 2026.

How did search popularity change for brand strategy agencies worldwide in September 2026?

6 changes

  1. In September 2026, Landor gained share of searches among brand strategy agencies worldwide, from 42.5% to 46.4%.

  2. In September 2026, Wolff Olins gained share of searches among brand strategy agencies worldwide, from 12.6% to 13.8%.

  3. In September 2026, Interbrand lost share of searches among brand strategy agencies worldwide, from 19.1% to 17%.

  4. In September 2026, FutureBrand lost share of searches among brand strategy agencies worldwide, from 10.2% to 9.2%.

  5. In September 2026, Siegel+Gale lost share of searches among brand strategy agencies worldwide, from 3.1% to 2.4%.

  6. In September 2026, Red Antler lost share of searches among brand strategy agencies worldwide, from 6.8% to 6.1%.

How are Landor’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Landor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • landor
  • landor brand strategy
  • landor branding
  • landor branding agency
  • landor design agency

Do you work for Landor? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Landor compete?

Landor is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Branding agencies2nd of 834%Show ranking
Brand strategy agencies1st of 946.4%Shown above
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Is Landor your brand?

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