Brandwave

Brand strategy agencies:Which brands are most popular in search?

In August 2026, Landor was the most searched among brand strategy agencies worldwide, with an estimated 27.4K branded searches and 52% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Landor52%
  2. Interbrand23.4%
  3. Wolff Olins15.5%
  4. Pentagram5.2%
  5. Siegel+Gale3.8%

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Share of SearchLeaderboard

Compare agencies offering brand strategy, positioning and identity development. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among brand strategy agencies worldwide, by month

Share of Search by month for Landor, Interbrand, Wolff Olins, Pentagram, Siegel+Gale. The figures are in the table below the chart.

View monthly share of search table
MonthLandorInterbrandWolff OlinsPentagramSiegel+Gale
Oct 202548%26.2%17.6%4.4%3.8%
Nov 202553.1%23.7%15.8%3.7%3.7%
Dec 202556.6%20.8%13.9%4.3%4.4%
Jan 202652.2%19.1%19.1%5%4.5%
Feb 202648.4%22.4%17.5%6.6%5.1%
Mar 202644.1%24.6%19.5%7.6%4.2%
Apr 202649.7%22.2%17.9%5.9%4.5%
May 202654.6%20.2%16.2%5.4%3.6%
Jun 202654.6%20.3%17.2%4.6%3.3%
Jul 202649.7%22.5%18.3%5.8%3.7%
Aug 202652%23.4%15.5%5.2%3.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Landor

    52%

    held 1st · 27.4K estimated branded searches · -0.07% vs prior month · +2.3 points

  2. 2.Interbrand

    23.4%

    held 2nd · 12.4K estimated branded searches · -0.64% vs prior month · +0.9 points

  3. 3.Wolff Olins

    15.5%

    held 3rd · 8.2K estimated branded searches · -19% vs prior month · -2.8 points

  4. 4.Pentagram

    5.2%

    held 4th · 2.7K estimated branded searches · -15.5% vs prior month · -0.7 points

  5. 5.Siegel+Gale

    3.8%

    held 5th · 2K estimated branded searches · 0% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among brand strategy agencies worldwide?

In August 2026, Landor was the most searched among brand strategy agencies worldwide, with an estimated 27.4K branded searches and 52% estimated Share of Search within this set. Interbrand is in 2nd place, 28.6 percentage points behind at 23.4% Share of Search.

Global brand strategy agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Landor48% → 52%56.6%Dec 202544.1%Mar 20261st
Interbrand26.2% → 23.4%26.2%Oct 202519.1%Jan 20262nd
Wolff Olins17.6% → 15.5%19.5%Mar 202613.9%Dec 20253rd
Pentagram4.4% → 5.2%7.6%Mar 20263.7%Nov 20254th
Siegel+Gale3.8%5.1%Feb 20263.3%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Landor’s estimated Share of Search among brand strategy agencies worldwide increased from 48% to 52%.
  • Across the 11 months ending August 2026, Interbrand’s estimated Share of Search among brand strategy agencies worldwide decreased from 26.2% to 23.4%.
  • Across the 11 months ending August 2026, Wolff Olins’ estimated Share of Search among brand strategy agencies worldwide decreased from 17.6% to 15.5%.
  • Across the 11 months ending August 2026, Pentagram’s estimated Share of Search among brand strategy agencies worldwide increased from 4.4% to 5.2%.
  • Across the 11 months ending August 2026, Landor’s estimated Share of Search among brand strategy agencies worldwide peaked at 56.6% in December 2025 and was lowest at 44.1% in March 2026.
  • Across the 11 months ending August 2026, Interbrand’s estimated Share of Search among brand strategy agencies worldwide peaked at 26.2% in October 2025 and was lowest at 19.1% in January 2026.
  • Across the 11 months ending August 2026, Wolff Olins’ estimated Share of Search among brand strategy agencies worldwide peaked at 19.5% in March 2026 and was lowest at 13.9% in December 2025.
  • Across the 11 months ending August 2026, Pentagram’s estimated Share of Search among brand strategy agencies worldwide peaked at 7.6% in March 2026 and was lowest at 3.7% in November 2025.
  • Across the 11 months ending August 2026, Siegel+Gale’s estimated Share of Search among brand strategy agencies worldwide peaked at 5.1% in February 2026 and was lowest at 3.3% in June 2026.
  • Across the 11 months ending August 2026, Siegel+Gale held steady: its estimated Share of Search among brand strategy agencies worldwide moved less than 0.5 percentage points.

How did search popularity change for brand strategy agencies worldwide in August 2026?

  1. In August 2026, Landor gained estimated Share of Search among brand strategy agencies worldwide, from 49.7% to 52%.

  2. In August 2026, Interbrand gained estimated Share of Search among brand strategy agencies worldwide, from 22.5% to 23.4%.

  3. In August 2026, Wolff Olins lost estimated Share of Search among brand strategy agencies worldwide, from 18.3% to 15.5%.

  4. In August 2026, Pentagram lost estimated Share of Search among brand strategy agencies worldwide, from 5.8% to 5.2%.

  5. Estimated monthly branded searches for Siegel+Gale worldwide fell 22.2% over 11 measured months, from 2.6K to 2K in August 2026.

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