How popular isWolff Olins?
In September 2026, people searched for Wolff Olins by name about 9,930 times worldwide, an 18.3% decrease from the previous year. These searches made up 13.8% of all global brand strategy agency searches, placing Wolff Olins third out of nine agencies. When we asked both ChatGPT and Google AI Overviews about brand strategy agencies, Wolff Olins appeared in two of the five answers and was the third most recommended of the nine.
Wolff Olins is the third most searched of 9 competitors and the third most recommended in AI answers.
LandorShare of searches 46.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
InterbrandShare of searches 17%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
Wolff OlinsShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
FutureBrandShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
Red AntlerShare of searches 6.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
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Top brand strategy agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wolff Olins was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wolff Olins is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Prophet1st
Siegel+Gale2nd- Wolff Olins3rd
COLLINS4th- Landor5th
- Red Antler6th
- Interbrand7th
- FutureBrand8th
Pentagram9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Siegel+Gale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Red Antler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- COLLINS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prophet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Landor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Interbrand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wolff Olins2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FutureBrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pentagram1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand strategy agencies
5 answers
Asked ChatGPT
“Which brand strategy agency should I hire?”
Asked ChatGPT
“What are the best brand strategy agencies?”
Asked ChatGPT
“What's the best brand strategy agency for a brand refresh?”
Searched Google, AI Overview
“brand strategy agencies”
Searched Google, AI Overview
“brand positioning agency”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which brand strategy agencies compete with Wolff Olins?
Share of searches by month for Landor, Interbrand, Wolff Olins, FutureBrand, Red Antler, Pentagram, Siegel+Gale. The figures are in the table below the chart.
View monthly share of searches table
| Month | Landor | Interbrand | Wolff Olins | FutureBrand | Red Antler | Pentagram | Siegel+Gale | COLLINS | Prophet |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 21.4% | 14.3% | 9.5% | 7.8% | 3.3% | 3.1% | 1.3% | — |
| Nov 2025 | 43.1% | 19.2% | 12.8% | 10.4% | 7% | 2.7% | 3% | 1.8% | — |
| Dec 2025 | 46.4% | 17% | 11.3% | 9.2% | 7.5% | 3.3% | 3.6% | 1.7% | — |
| Jan 2026 | 43.5% | 15.9% | 15.8% | 8.6% | 7% | 3.9% | 3.8% | 1.6% | — |
| Feb 2026 | 39.4% | 18.2% | 14.2% | 9.4% | 7.7% | 5% | 4.2% | 1.9% | — |
| Mar 2026 | 35.8% | 19.9% | 15.8% | 10.5% | 7% | 5.9% | 3.4% | 1.8% | — |
| Apr 2026 | 36.5% | 16.3% | 13.1% | 19.5% | 5.8% | 4.1% | 3.3% | 1.5% | — |
| May 2026 | 44.8% | 16.6% | 13.3% | 10.8% | 5.9% | 4.1% | 2.9% | 1.6% | — |
| Jun 2026 | 46.1% | 17.1% | 13.7% | 9.1% | 6.1% | 3.6% | 2.8% | 1.5% | — |
| Jul 2026 | 40.9% | 18.5% | 14.8% | 9.8% | 6.6% | 4.4% | 3% | 1.9% | — |
| Aug 2026 | 42.5% | 19.1% | 12.6% | 10.2% | 6.8% | 3.8% | 3.1% | 1.8% | — |
| Sep 2026 | 46.4% | 17% | 13.8% | 9.2% | 6.1% | 3.4% | 2.4% | 1.7% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 33.5K | +22.1% | +3.9 points | |
| 2, held 2nd | 17% | 12.3K | -0.24% | -2.1 points | |
| 3, held 3rd | 13.8% | 9.9K | +22% | +1.2 points | |
| 4, held 4th | 9.2% | 6.6K | 0% | -1.1 points | |
| 5, held 5th | 6.1% | 4.4K | 0% | -0.7 points | |
| 6, held 6th | 3.4% | 2.5K | 0% | -0.4 points | |
| 7, held 7th | 2.4% | 1.7K | -14.9% | -0.7 points | |
| 8, held 8th | 1.7% | 1.2K | +6% | -0.1 points | |
| —, not measured this month | — | — | — | — |
1.
Landor46.4%
Held 1st. 33.5K estimated branded searches, +22.1% vs prior month. Share +3.9 points.
17%
Held 2nd. 12.3K estimated branded searches, -0.24% vs prior month. Share -2.1 points.
13.8%
Held 3rd. 9.9K estimated branded searches, +22% vs prior month. Share +1.2 points.
9.2%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.
6.1%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.4%
Held 6th. 2.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.4%
Held 7th. 1.7K estimated branded searches, -14.9% vs prior month. Share -0.7 points.
8.
COLLINS1.7%
Held 8th. 1.2K estimated branded searches, +6% vs prior month. Share -0.1 points.
—.
Prophet—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Wolff Olins and its closest rivals
Every comparison with Wolff Olins
2 comparisons
How has branded search demand for Wolff Olins changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wolff Olins worldwide fell from 12.2K to 9.9K.
- Across the 12 months ending September 2026, Wolff Olins’ share of searches among brand strategy agencies worldwide decreased from 14.3% to 13.8%.
- Across the 12 months ending September 2026, Wolff Olins’ share of searches among brand strategy agencies worldwide peaked at 15.8% in January 2026 and was lowest at 11.3% in December 2025.
How did search popularity change for brand strategy agencies worldwide in September 2026?
6 changes
In September 2026, Landor gained share of searches among brand strategy agencies worldwide, from 42.5% to 46.4%.
In September 2026, Wolff Olins gained share of searches among brand strategy agencies worldwide, from 12.6% to 13.8%.
In September 2026, Interbrand lost share of searches among brand strategy agencies worldwide, from 19.1% to 17%.
In September 2026, FutureBrand lost share of searches among brand strategy agencies worldwide, from 10.2% to 9.2%.
In September 2026, Siegel+Gale lost share of searches among brand strategy agencies worldwide, from 3.1% to 2.4%.
In September 2026, Red Antler lost share of searches among brand strategy agencies worldwide, from 6.8% to 6.1%.
How are Wolff Olins’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Wolff Olins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- branding wolff olins
- wolff olins
- wolffolins
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Where does Wolff Olins compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Branding agencies | 8th of 8 | 0.03% | Show ranking |
| Brand strategy agencies | 3rd of 9 | 13.8% | Shown above |
Is Wolff Olins your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.