Red Antler vs Wolff Olins:Which is more popular?
In September 2026, Wolff Olins had more branded searches than Red Antler among brand strategy agencies worldwide. Wolff Olins had about 9,930 branded searches, while Red Antler had 4,400. Wolff Olins made up 13.8% of all brand strategy agency searches we track, and Red Antler accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about brand strategy agencies, Red Antler appeared in three of the five answers and Wolff Olins in two. Red Antler and Wolff Olins were each mentioned first in two of the four answers.
Who do people search for more?
Wolff Olins, about 2 searches for every 1 for Red Antler
Who does AI mention more?
Red Antler, mentioned in 3 of 5 answers, Wolff Olins in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top brand strategy agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Red Antler was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wolff Olins was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Red Antler and Wolff Olins were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Siegel+Gale1st- Wolff Olins2nd
COLLINS3rd
Landor4th- Red Antler5th
Interbrand6th
FutureBrand7th
Pentagram8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Siegel+Gale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Red Antler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- COLLINS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Landor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Interbrand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wolff Olins2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FutureBrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pentagram1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand strategy agencies
5 answers
Asked ChatGPT
“Which brand strategy agency should I hire?”
Asked ChatGPT
“What are the best brand strategy agencies?”
Asked ChatGPT
“What's the best brand strategy agency for a brand refresh?”
Searched Google, AI Overview
“brand strategy agencies”
Searched Google, AI Overview
“brand positioning agency”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Red Antler or Wolff Olins more popular in search?
This chart shows how often people search Google for Red Antler and Wolff Olins by name. Each line represents a brand's share of searches for all nine brand strategy agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Wolff Olins, Red Antler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Landor | Interbrand | Wolff Olins | FutureBrand | Red Antler | Pentagram | Siegel+Gale | COLLINS |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 21.4% | 14.3% | 9.5% | 7.8% | 3.3% | 3.1% | 1.3% |
| Nov 2025 | 43.1% | 19.2% | 12.8% | 10.4% | 7% | 2.7% | 3% | 1.8% |
| Dec 2025 | 46.4% | 17% | 11.3% | 9.2% | 7.5% | 3.3% | 3.6% | 1.7% |
| Jan 2026 | 43.5% | 15.9% | 15.8% | 8.6% | 7% | 3.9% | 3.8% | 1.6% |
| Feb 2026 | 39.4% | 18.2% | 14.2% | 9.4% | 7.7% | 5% | 4.2% | 1.9% |
| Mar 2026 | 35.8% | 19.9% | 15.8% | 10.5% | 7% | 5.9% | 3.4% | 1.8% |
| Apr 2026 | 36.5% | 16.3% | 13.1% | 19.5% | 5.8% | 4.1% | 3.3% | 1.5% |
| May 2026 | 44.8% | 16.6% | 13.3% | 10.8% | 5.9% | 4.1% | 2.9% | 1.6% |
| Jun 2026 | 46.1% | 17.1% | 13.7% | 9.1% | 6.1% | 3.6% | 2.8% | 1.5% |
| Jul 2026 | 40.9% | 18.5% | 14.8% | 9.8% | 6.6% | 4.4% | 3% | 1.9% |
| Aug 2026 | 42.5% | 19.1% | 12.6% | 10.2% | 6.8% | 3.8% | 3.1% | 1.8% |
| Sep 2026 | 46.4% | 17% | 13.8% | 9.2% | 6.1% | 3.4% | 2.4% | 1.7% |
How has the Red Antler and Wolff Olins comparison changed over the last 12 months?
3 findings
- Wolff Olins was ahead of Red Antler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Red Antler’s share of searches among brand strategy agencies worldwide moved from 7.8% to 6.1%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Wolff Olins’ share of searches among brand strategy agencies worldwide moved from 14.3% to 13.8%, and its estimated monthly branded searches moved from 12.2K to 9.9K.
How did search popularity change for brand strategy agencies worldwide in September 2026?
2 changes
In September 2026, Wolff Olins gained share of searches among brand strategy agencies worldwide, from 12.6% to 13.8%.
In September 2026, Red Antler lost share of searches among brand strategy agencies worldwide, from 6.8% to 6.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Red Antler’s and Wolff Olins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Red Antler
1 branded search term
- red antler
Wolff Olins
3 branded search terms
- branding wolff olins
- wolff olins
- wolffolins
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