FutureBrand vs Interbrand:Which is searched more?
In September 2026, Interbrand had more branded searches than FutureBrand among brand strategy agencies worldwide. Interbrand had about 12,300 branded searches, while FutureBrand had 6,600. Interbrand made up 17% of all brand strategy agency searches we track, and FutureBrand accounted for 9.2%. These are worldwide searches for English-language branded terms.
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Is FutureBrand or Interbrand more popular in search?
Compare agencies offering brand strategy, positioning and identity development. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Interbrand, FutureBrand. The figures are in the table below the chart.
View monthly share of searches table
| Month | Landor | Interbrand | Wolff Olins | FutureBrand | Red Antler | Pentagram | Siegel+Gale | COLLINS |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 21.4% | 14.3% | 9.5% | 7.8% | 3.3% | 3.1% | 1.3% |
| Nov 2025 | 43.1% | 19.2% | 12.8% | 10.4% | 7% | 2.7% | 3% | 1.8% |
| Dec 2025 | 46.4% | 17% | 11.3% | 9.2% | 7.5% | 3.3% | 3.6% | 1.7% |
| Jan 2026 | 43.5% | 15.9% | 15.8% | 8.6% | 7% | 3.9% | 3.8% | 1.6% |
| Feb 2026 | 39.4% | 18.2% | 14.2% | 9.4% | 7.7% | 5% | 4.2% | 1.9% |
| Mar 2026 | 35.8% | 19.9% | 15.8% | 10.5% | 7% | 5.9% | 3.4% | 1.8% |
| Apr 2026 | 36.5% | 16.3% | 13.1% | 19.5% | 5.8% | 4.1% | 3.3% | 1.5% |
| May 2026 | 44.8% | 16.6% | 13.3% | 10.8% | 5.9% | 4.1% | 2.9% | 1.6% |
| Jun 2026 | 46.1% | 17.1% | 13.7% | 9.1% | 6.1% | 3.6% | 2.8% | 1.5% |
| Jul 2026 | 40.9% | 18.5% | 14.8% | 9.8% | 6.6% | 4.4% | 3% | 1.9% |
| Aug 2026 | 42.5% | 19.1% | 12.6% | 10.2% | 6.8% | 3.8% | 3.1% | 1.8% |
| Sep 2026 | 46.4% | 17% | 13.8% | 9.2% | 6.1% | 3.4% | 2.4% | 1.7% |
How has the FutureBrand and Interbrand comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: FutureBrand took it in April 2026, Interbrand took it in May 2026.
- Across the 12 months ending September 2026, FutureBrand’s share of searches among brand strategy agencies worldwide moved from 9.5% to 9.2%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Interbrand’s share of searches among brand strategy agencies worldwide moved from 21.4% to 17%, and its estimated monthly branded searches moved from 18.2K to 12.3K.
How did search popularity change for brand strategy agencies worldwide in September 2026?
2 changes
In September 2026, Interbrand lost share of searches among brand strategy agencies worldwide, from 19.1% to 17%.
In September 2026, FutureBrand lost share of searches among brand strategy agencies worldwide, from 10.2% to 9.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using FutureBrand’s and Interbrand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FutureBrand
1 branded search term
- futurebrand
Interbrand
4 branded search terms
- interbrand
- interbrand brand strategy
- interbrand branding
- interbrand branding agency
Other head-to-heads among brand strategy agencies
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