Interbrand vs Wolff Olins:Which is more popular?
In September 2026, Interbrand had more branded searches than Wolff Olins among brand strategy agencies worldwide. Interbrand had about 12,300 branded searches, while Wolff Olins had 9,930. Interbrand made up 17% of all brand strategy agency searches we track, and Wolff Olins accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about brand strategy agencies, Interbrand and Wolff Olins each appeared in two of the five answers. Wolff Olins was mentioned before Interbrand in every answer that named either.
Who do people search for more?
Interbrand, about 24% more searches than Wolff Olins
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Wolff Olins, named ahead of Interbrand in 2 of 2 answers
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Top brand strategy agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Interbrand and Wolff Olins were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wolff Olins was listed before Interbrand in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Siegel+Gale1st- Wolff Olins2nd
COLLINS3rd
Landor4th
Red Antler5th- Interbrand6th
FutureBrand7th
Pentagram8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Siegel+Gale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Red Antler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- COLLINS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Landor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Interbrand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wolff Olins2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FutureBrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pentagram1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand strategy agencies
5 answers
Asked ChatGPT
“Which brand strategy agency should I hire?”
Asked ChatGPT
“What are the best brand strategy agencies?”
Asked ChatGPT
“What's the best brand strategy agency for a brand refresh?”
Searched Google, AI Overview
“brand strategy agencies”
Searched Google, AI Overview
“brand positioning agency”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Interbrand or Wolff Olins more popular in search?
This chart shows how often people search Google for Interbrand and Wolff Olins by name. Each line represents a brand's share of searches for all nine brand strategy agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Interbrand, Wolff Olins. The figures are in the table below the chart.
View monthly share of searches table
| Month | Landor | Interbrand | Wolff Olins | FutureBrand | Red Antler | Pentagram | Siegel+Gale | COLLINS |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 21.4% | 14.3% | 9.5% | 7.8% | 3.3% | 3.1% | 1.3% |
| Nov 2025 | 43.1% | 19.2% | 12.8% | 10.4% | 7% | 2.7% | 3% | 1.8% |
| Dec 2025 | 46.4% | 17% | 11.3% | 9.2% | 7.5% | 3.3% | 3.6% | 1.7% |
| Jan 2026 | 43.5% | 15.9% | 15.8% | 8.6% | 7% | 3.9% | 3.8% | 1.6% |
| Feb 2026 | 39.4% | 18.2% | 14.2% | 9.4% | 7.7% | 5% | 4.2% | 1.9% |
| Mar 2026 | 35.8% | 19.9% | 15.8% | 10.5% | 7% | 5.9% | 3.4% | 1.8% |
| Apr 2026 | 36.5% | 16.3% | 13.1% | 19.5% | 5.8% | 4.1% | 3.3% | 1.5% |
| May 2026 | 44.8% | 16.6% | 13.3% | 10.8% | 5.9% | 4.1% | 2.9% | 1.6% |
| Jun 2026 | 46.1% | 17.1% | 13.7% | 9.1% | 6.1% | 3.6% | 2.8% | 1.5% |
| Jul 2026 | 40.9% | 18.5% | 14.8% | 9.8% | 6.6% | 4.4% | 3% | 1.9% |
| Aug 2026 | 42.5% | 19.1% | 12.6% | 10.2% | 6.8% | 3.8% | 3.1% | 1.8% |
| Sep 2026 | 46.4% | 17% | 13.8% | 9.2% | 6.1% | 3.4% | 2.4% | 1.7% |
How has the Interbrand and Wolff Olins comparison changed over the last 12 months?
3 findings
- Interbrand was ahead of Wolff Olins in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Interbrand’s share of searches among brand strategy agencies worldwide moved from 21.4% to 17%, and its estimated monthly branded searches moved from 18.2K to 12.3K.
- Across the 12 months ending September 2026, Wolff Olins’ share of searches among brand strategy agencies worldwide moved from 14.3% to 13.8%, and its estimated monthly branded searches moved from 12.2K to 9.9K.
How did search popularity change for brand strategy agencies worldwide in September 2026?
2 changes
In September 2026, Wolff Olins gained share of searches among brand strategy agencies worldwide, from 12.6% to 13.8%.
In September 2026, Interbrand lost share of searches among brand strategy agencies worldwide, from 19.1% to 17%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Interbrand’s and Wolff Olins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Interbrand
4 branded search terms
- interbrand
- interbrand brand strategy
- interbrand branding
- interbrand branding agency
Wolff Olins
3 branded search terms
- branding wolff olins
- wolff olins
- wolffolins
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