Brandwave

How popular isWolff Olins in search?

In August 2026, there were an estimated 8.2K branded searches for Wolff Olins worldwide which is down 33.3% over the last 11 months. Wolff Olins holds 15.5% estimated Share of Search among brand strategy agencies worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Landor52%
  2. Interbrand23.4%
  3. Wolff Olins15.5%
  4. Pentagram5.2%
  5. Siegel+Gale3.8%
Wolff Olins website (opens in a new tab)

Follow Wolff Olins and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which brand strategy agencies compete with Wolff Olins?

Wolff Olins against brand strategy agencies worldwide, by month

Share of Search by month for Landor, Interbrand, Wolff Olins, Pentagram, Siegel+Gale. The figures are in the table below the chart.

View monthly share of search table
MonthLandorInterbrandWolff OlinsPentagramSiegel+Gale
Oct 202548%26.2%17.6%4.4%3.8%
Nov 202553.1%23.7%15.8%3.7%3.7%
Dec 202556.6%20.8%13.9%4.3%4.4%
Jan 202652.2%19.1%19.1%5%4.5%
Feb 202648.4%22.4%17.5%6.6%5.1%
Mar 202644.1%24.6%19.5%7.6%4.2%
Apr 202649.7%22.2%17.9%5.9%4.5%
May 202654.6%20.2%16.2%5.4%3.6%
Jun 202654.6%20.3%17.2%4.6%3.3%
Jul 202649.7%22.5%18.3%5.8%3.7%
Aug 202652%23.4%15.5%5.2%3.8%
Sep 2026—————
  1. 1.Landor

    52%

    held 1st · 27.4K estimated branded searches · -0.07% vs prior month · +2.3 points

  2. 2.Interbrand

    23.4%

    held 2nd · 12.4K estimated branded searches · -0.64% vs prior month · +0.9 points

  3. held 3rd · 8.2K estimated branded searches · -19% vs prior month · -2.8 points

  4. 4.Pentagram

    5.2%

    held 4th · 2.7K estimated branded searches · -15.5% vs prior month · -0.7 points

  5. held 5th · 2K estimated branded searches · 0% vs prior month · +0.2 points

Compare search popularity between Wolff Olins and its closest rivals

How has branded search demand for Wolff Olins changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wolff Olins worldwide fell from 12.3K to 8.2K.
  • Across the 11 months ending August 2026, Wolff Olins’ estimated Share of Search among brand strategy agencies worldwide decreased from 17.6% to 15.5%.
  • Across the 11 months ending August 2026, Wolff Olins’ estimated Share of Search among brand strategy agencies worldwide peaked at 19.5% in March 2026 and was lowest at 13.9% in December 2025.

How did search popularity change for brand strategy agencies worldwide in August 2026?

  1. In August 2026, Landor gained estimated Share of Search among brand strategy agencies worldwide, from 49.7% to 52%.

  2. In August 2026, Interbrand gained estimated Share of Search among brand strategy agencies worldwide, from 22.5% to 23.4%.

  3. In August 2026, Wolff Olins lost estimated Share of Search among brand strategy agencies worldwide, from 18.3% to 15.5%.

  4. In August 2026, Pentagram lost estimated Share of Search among brand strategy agencies worldwide, from 5.8% to 5.2%.

  5. Estimated monthly branded searches for Siegel+Gale worldwide fell 22.2% over 11 measured months, from 2.6K to 2K in August 2026.

How is Wolff Olins measured?

Brandwave collects information about searches that people make online using Wolff Olins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • branding wolff olins
  • wolff olins
  • wolff olins brand strategy
  • wolff olins branding agency
  • wolffolins
  • wolffolins com

Do you work for Wolff Olins? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Wolff Olins your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.