Brandwave

COLLINS vs Wolff Olins:Which is more popular?

In September 2026, COLLINS had more branded searches than Wolff Olins among branding agencies worldwide. COLLINS had about 1,230 branded searches, while Wolff Olins had 30. COLLINS made up 1.3% of all branding agency searches we track, and Wolff Olins accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about branding agencies, COLLINS appeared in two of the four answers and Wolff Olins in one. COLLINS was mentioned before Wolff Olins in every answer that named either.

Among branding agencies worldwide in September 2026

Who do people search for more?

COLLINS, about 41 searches for every 1 for Wolff Olins

COLLINS 1.2K searchesWolff Olins 30 searches

Who does AI mention more?

COLLINS, mentioned in 2 of 4 answers, Wolff Olins in 1

COLLINS in 2 of 4Wolff Olins in 1 of 4

Who does AI recommend more?

COLLINS, named ahead of Wolff Olins in 2 of 2 answers

COLLINS first in 2Wolff Olins never first

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Top branding agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, COLLINS was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Wolff Olins was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. COLLINS was listed before Wolff Olins in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pentagram1st
  2. COLLINS2nd
  3. Red Antler3rd
  4. Koto4th
  5. Landor5th
  6. Wolff Olins6th
  7. DesignStudio–
  8. Interbrand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Koto3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Red Antler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pentagram3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • COLLINS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Landor1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wolff Olins1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DesignStudio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Interbrand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about branding agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is COLLINS or Wolff Olins more popular in search?

This chart shows how often people search Google for COLLINS and Wolff Olins by name. Each line represents a brand's share of searches for all eight branding agencies we track, month by month, from English-language searches worldwide.

COLLINS and Wolff Olins among branding agencies worldwide, by month

Share of searches by month for COLLINS, Wolff Olins. The figures are in the table below the chart.

View monthly share of searches table
MonthDesignStudioLandorInterbrandKotoRed AntlerCOLLINSPentagramWolff Olins
Oct 202538.5%31.5%17.2%4.7%6.3%1.1%0.56%0.05%
Nov 202540.2%32.8%14.7%5.1%5.4%1.4%0.48%0.05%
Dec 202541.7%34.1%12.5%4.4%5.6%1.3%0.4%0.05%
Jan 202646.1%30.8%11.3%5%5%1.1%0.55%0.05%
Feb 202643.9%29.4%13.1%5.7%5.8%1.4%0.64%0.05%
Mar 202647.5%26%14.2%5.1%5.2%1.3%0.69%0.05%
Apr 202644.5%29.7%13.3%5.8%4.8%1.2%0.65%0.04%
May 202642%34.3%12.5%4.6%4.6%1.3%0.61%0.04%
Jun 202642%34.4%12.6%4.7%4.6%1.1%0.61%0.05%
Jul 202644.4%29.7%13.3%5.8%4.8%1.4%0.65%0.04%
Aug 202644.4%29.7%13.3%5.9%4.8%1.3%0.53%0.04%
Sep 202641.6%34%12.4%5.6%4.5%1.3%0.49%0.03%

How has the COLLINS and Wolff Olins comparison changed over the last 12 months?

3 findings
  • COLLINS was ahead of Wolff Olins in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, COLLINS’s share of searches among branding agencies worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
  • Across the 12 months ending September 2026, Wolff Olins’ share of searches among branding agencies worldwide moved from 0.05% to 0.03%, and its estimated monthly branded searches moved from 50 to 30.

How did search popularity change for branding agencies worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Wolff Olins worldwide fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using COLLINS’s and Wolff Olins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COLLINS

3 branded search terms

  • collins brand agency
  • collins design agency
  • wearecollins

Wolff Olins

1 branded search term

  • branding wolff olins

How the Brand Demand Index is measured

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