DesignStudio vs Landor:Which is more popular?
In September 2026, DesignStudio had more branded searches than Landor among branding agencies worldwide. DesignStudio had about 40,500 branded searches, while Landor had 33,100. DesignStudio made up 41.6% of all branding agency searches we track, and Landor accounted for 34%. When we asked ChatGPT and Google AI Overviews about branding agencies, Landor appeared in one of the four answers and DesignStudio in none.
Who do people search for more?
DesignStudio, about 22% more searches than Landor
Who does AI mention more?
Landor, mentioned in 1 of 4 answers, DesignStudio in 0
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Top branding agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Landor was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. DesignStudio did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pentagram1st
COLLINS2nd
Red Antler3rd
Koto4th- Landor5th
Wolff Olins6th- DesignStudio–
Interbrand–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Koto3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Red Antler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pentagram3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- COLLINS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Landor1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wolff Olins1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DesignStudio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Interbrand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about branding agencies
4 answers
Asked ChatGPT
“Which branding agency should I hire?”
Asked ChatGPT
“What are the best branding agencies?”
Asked ChatGPT
“What's the best branding agency for a new identity?”
Searched Google, AI Overview
“branding agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best branding agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is DesignStudio or Landor more popular in search?
This chart shows how often people search Google for DesignStudio and Landor by name. Each line represents a brand's share of searches for all eight branding agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for DesignStudio, Landor. The figures are in the table below the chart.
View monthly share of searches table
| Month | DesignStudio | Landor | Interbrand | Koto | Red Antler | COLLINS | Pentagram | Wolff Olins |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 31.5% | 17.2% | 4.7% | 6.3% | 1.1% | 0.56% | 0.05% |
| Nov 2025 | 40.2% | 32.8% | 14.7% | 5.1% | 5.4% | 1.4% | 0.48% | 0.05% |
| Dec 2025 | 41.7% | 34.1% | 12.5% | 4.4% | 5.6% | 1.3% | 0.4% | 0.05% |
| Jan 2026 | 46.1% | 30.8% | 11.3% | 5% | 5% | 1.1% | 0.55% | 0.05% |
| Feb 2026 | 43.9% | 29.4% | 13.1% | 5.7% | 5.8% | 1.4% | 0.64% | 0.05% |
| Mar 2026 | 47.5% | 26% | 14.2% | 5.1% | 5.2% | 1.3% | 0.69% | 0.05% |
| Apr 2026 | 44.5% | 29.7% | 13.3% | 5.8% | 4.8% | 1.2% | 0.65% | 0.04% |
| May 2026 | 42% | 34.3% | 12.5% | 4.6% | 4.6% | 1.3% | 0.61% | 0.04% |
| Jun 2026 | 42% | 34.4% | 12.6% | 4.7% | 4.6% | 1.1% | 0.61% | 0.05% |
| Jul 2026 | 44.4% | 29.7% | 13.3% | 5.8% | 4.8% | 1.4% | 0.65% | 0.04% |
| Aug 2026 | 44.4% | 29.7% | 13.3% | 5.9% | 4.8% | 1.3% | 0.53% | 0.04% |
| Sep 2026 | 41.6% | 34% | 12.4% | 5.6% | 4.5% | 1.3% | 0.49% | 0.03% |
How has the DesignStudio and Landor comparison changed over the last 12 months?
3 findings
- DesignStudio was ahead of Landor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DesignStudio’s share of searches among branding agencies worldwide moved from 38.5% to 41.6%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Landor’s share of searches among branding agencies worldwide moved from 31.5% to 34%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for branding agencies worldwide in September 2026?
2 changes
In September 2026, Landor gained share of searches among branding agencies worldwide, from 29.7% to 34%.
In September 2026, DesignStudio lost share of searches among branding agencies worldwide, from 44.4% to 41.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DesignStudio’s and Landor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DesignStudio
1 branded search term
- designstudio
Landor
1 branded search term
- landor
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