Siegel+Gale vs Wolff Olins:Which is more popular by branded search?
In August 2026, Wolff Olins had more branded searches than Siegel+Gale among brand strategy agencies worldwide. Wolff Olins was estimated to have 8.2K branded searches compared to Siegel+Gale’s 2K, and held a 15.5% Share of Search versus Siegel+Gale’s 3.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Siegel+Gale or Wolff Olins?
Compare agencies offering brand strategy, positioning and identity development. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wolff Olins, Siegel+Gale. The figures are in the table below the chart.
View monthly share of search table
| Month | Landor | Interbrand | Wolff Olins | Pentagram | Siegel+Gale |
|---|---|---|---|---|---|
| Oct 2025 | 48% | 26.2% | 17.6% | 4.4% | 3.8% |
| Nov 2025 | 53.1% | 23.7% | 15.8% | 3.7% | 3.7% |
| Dec 2025 | 56.6% | 20.8% | 13.9% | 4.3% | 4.4% |
| Jan 2026 | 52.2% | 19.1% | 19.1% | 5% | 4.5% |
| Feb 2026 | 48.4% | 22.4% | 17.5% | 6.6% | 5.1% |
| Mar 2026 | 44.1% | 24.6% | 19.5% | 7.6% | 4.2% |
| Apr 2026 | 49.7% | 22.2% | 17.9% | 5.9% | 4.5% |
| May 2026 | 54.6% | 20.2% | 16.2% | 5.4% | 3.6% |
| Jun 2026 | 54.6% | 20.3% | 17.2% | 4.6% | 3.3% |
| Jul 2026 | 49.7% | 22.5% | 18.3% | 5.8% | 3.7% |
| Aug 2026 | 52% | 23.4% | 15.5% | 5.2% | 3.8% |
| Sep 2026 | — | — | — | — | — |
How has the Siegel+Gale and Wolff Olins comparison changed over the last 12 months?
3 findings
- Wolff Olins was ahead of Siegel+Gale in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Siegel+Gale’s estimated Share of Search among brand strategy agencies worldwide held steady at 3.8%, and its estimated monthly branded searches moved from 2.6K to 2K.
- Across the 11 months ending August 2026, Wolff Olins’ estimated Share of Search among brand strategy agencies worldwide moved from 17.6% to 15.5%, and its estimated monthly branded searches moved from 12.3K to 8.2K.
How did search popularity change for brand strategy agencies worldwide in August 2026?
2 changes
In August 2026, Wolff Olins lost estimated Share of Search among brand strategy agencies worldwide, from 18.3% to 15.5%.
Estimated monthly branded searches for Siegel+Gale worldwide fell 22.2% over 11 measured months, from 2.6K to 2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Siegel+Gale’s and Wolff Olins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Siegel+Gale
4 branded search terms
- siegel & gale
- siegel gale
- siegelgale
- siegelgale com
Wolff Olins
6 branded search terms
- branding wolff olins
- wolff olins
- wolff olins brand strategy
- wolff olins branding agency
- wolffolins
- wolffolins com
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