Koto vs Pentagram:Which is more popular?
In September 2026, Koto had more branded searches than Pentagram among branding agencies worldwide. Koto had about 5,400 branded searches, while Pentagram had 480. Koto made up 5.6% of all branding agency searches we track, and Pentagram accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about branding agencies, Koto and Pentagram each appeared in three of the four answers. Pentagram was mentioned before Koto in two out of three answers.
Who do people search for more?
Koto, about 11 searches for every 1 for Pentagram
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Pentagram, named ahead of Koto in 2 of 3 answers
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Top branding agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Koto was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Pentagram was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Pentagram was listed before Koto in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Pentagram1st
COLLINS2nd
Red Antler3rd- Koto4th
Landor5th
Wolff Olins6th
DesignStudio–
Interbrand–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Koto3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Red Antler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pentagram3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- COLLINS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Landor1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wolff Olins1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DesignStudio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Interbrand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about branding agencies
4 answers
Asked ChatGPT
“Which branding agency should I hire?”
Asked ChatGPT
“What are the best branding agencies?”
Asked ChatGPT
“What's the best branding agency for a new identity?”
Searched Google, AI Overview
“branding agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best branding agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Koto or Pentagram more popular in search?
This chart shows how often people search Google for Koto and Pentagram by name. Each line represents a brand's share of searches for all eight branding agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Koto, Pentagram. The figures are in the table below the chart.
View monthly share of searches table
| Month | DesignStudio | Landor | Interbrand | Koto | Red Antler | COLLINS | Pentagram | Wolff Olins |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 31.5% | 17.2% | 4.7% | 6.3% | 1.1% | 0.56% | 0.05% |
| Nov 2025 | 40.2% | 32.8% | 14.7% | 5.1% | 5.4% | 1.4% | 0.48% | 0.05% |
| Dec 2025 | 41.7% | 34.1% | 12.5% | 4.4% | 5.6% | 1.3% | 0.4% | 0.05% |
| Jan 2026 | 46.1% | 30.8% | 11.3% | 5% | 5% | 1.1% | 0.55% | 0.05% |
| Feb 2026 | 43.9% | 29.4% | 13.1% | 5.7% | 5.8% | 1.4% | 0.64% | 0.05% |
| Mar 2026 | 47.5% | 26% | 14.2% | 5.1% | 5.2% | 1.3% | 0.69% | 0.05% |
| Apr 2026 | 44.5% | 29.7% | 13.3% | 5.8% | 4.8% | 1.2% | 0.65% | 0.04% |
| May 2026 | 42% | 34.3% | 12.5% | 4.6% | 4.6% | 1.3% | 0.61% | 0.04% |
| Jun 2026 | 42% | 34.4% | 12.6% | 4.7% | 4.6% | 1.1% | 0.61% | 0.05% |
| Jul 2026 | 44.4% | 29.7% | 13.3% | 5.8% | 4.8% | 1.4% | 0.65% | 0.04% |
| Aug 2026 | 44.4% | 29.7% | 13.3% | 5.9% | 4.8% | 1.3% | 0.53% | 0.04% |
| Sep 2026 | 41.6% | 34% | 12.4% | 5.6% | 4.5% | 1.3% | 0.49% | 0.03% |
How has the Koto and Pentagram comparison changed over the last 12 months?
3 findings
- Koto was ahead of Pentagram in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Koto’s share of searches among branding agencies worldwide moved from 4.7% to 5.6%, and its estimated monthly branded searches moved from 5K to 5.4K.
- Across the 12 months ending September 2026, Pentagram’s share of searches among branding agencies worldwide moved from 0.56% to 0.49%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for branding agencies worldwide in September 2026?
1 change
Estimated monthly branded searches for Pentagram worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Koto’s and Pentagram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among branding agencies
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