Brandwave

COLLINS vs Interbrand:Which is more popular?

In September 2026, Interbrand had more branded searches than COLLINS among branding agencies worldwide. Interbrand had about 12,100 branded searches, while COLLINS had 1,230. Interbrand made up 12.4% of all branding agency searches we track, and COLLINS accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about branding agencies, COLLINS appeared in two of the four answers and Interbrand in none.

Among branding agencies worldwide in September 2026

Who do people search for more?

Interbrand, about 10 searches for every 1 for COLLINS

Interbrand 12.1K searchesCOLLINS 1.2K searches

Who does AI mention more?

COLLINS, mentioned in 2 of 4 answers, Interbrand in 0

COLLINS in 2 of 4Interbrand in 0 of 4

Who does AI recommend more?

COLLINS, the only one of the two named

COLLINS first in 2Interbrand never named

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Top branding agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, COLLINS was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Interbrand did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pentagram1st
  2. COLLINS2nd
  3. Red Antler3rd
  4. Koto4th
  5. Landor5th
  6. Wolff Olins6th
  7. DesignStudio–
  8. Interbrand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Koto3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Red Antler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pentagram3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • COLLINS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Landor1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wolff Olins1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DesignStudio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Interbrand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about branding agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is COLLINS or Interbrand more popular in search?

This chart shows how often people search Google for COLLINS and Interbrand by name. Each line represents a brand's share of searches for all eight branding agencies we track, month by month, from English-language searches worldwide.

COLLINS and Interbrand among branding agencies worldwide, by month

Share of searches by month for Interbrand, COLLINS. The figures are in the table below the chart.

View monthly share of searches table
MonthDesignStudioLandorInterbrandKotoRed AntlerCOLLINSPentagramWolff Olins
Oct 202538.5%31.5%17.2%4.7%6.3%1.1%0.56%0.05%
Nov 202540.2%32.8%14.7%5.1%5.4%1.4%0.48%0.05%
Dec 202541.7%34.1%12.5%4.4%5.6%1.3%0.4%0.05%
Jan 202646.1%30.8%11.3%5%5%1.1%0.55%0.05%
Feb 202643.9%29.4%13.1%5.7%5.8%1.4%0.64%0.05%
Mar 202647.5%26%14.2%5.1%5.2%1.3%0.69%0.05%
Apr 202644.5%29.7%13.3%5.8%4.8%1.2%0.65%0.04%
May 202642%34.3%12.5%4.6%4.6%1.3%0.61%0.04%
Jun 202642%34.4%12.6%4.7%4.6%1.1%0.61%0.05%
Jul 202644.4%29.7%13.3%5.8%4.8%1.4%0.65%0.04%
Aug 202644.4%29.7%13.3%5.9%4.8%1.3%0.53%0.04%
Sep 202641.6%34%12.4%5.6%4.5%1.3%0.49%0.03%

How has the COLLINS and Interbrand comparison changed over the last 12 months?

3 findings
  • Interbrand was ahead of COLLINS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, COLLINS’s share of searches among branding agencies worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
  • Across the 12 months ending September 2026, Interbrand’s share of searches among branding agencies worldwide moved from 17.2% to 12.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

How did search popularity change for branding agencies worldwide in September 2026?

1 change

  1. In September 2026, Interbrand lost share of searches among branding agencies worldwide, from 13.3% to 12.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using COLLINS’s and Interbrand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COLLINS

3 branded search terms

  • collins brand agency
  • collins design agency
  • wearecollins

Interbrand

1 branded search term

  • interbrand

How the Brand Demand Index is measured

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