Brandwave

Pentagram vs Red Antler:Which is more popular?

In September 2026, Red Antler had more branded searches than Pentagram among branding agencies worldwide. Red Antler had about 4,400 branded searches, while Pentagram had 480. Red Antler made up 4.5% of all branding agency searches we track, and Pentagram accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about branding agencies, Pentagram and Red Antler each appeared in three of the four answers. Pentagram was mentioned before Red Antler in two out of three answers.

Among branding agencies worldwide in September 2026

Who do people search for more?

Red Antler, about 9 searches for every 1 for Pentagram

Red Antler 4.4K searchesPentagram 480 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Pentagram in 3 of 4Red Antler in 3 of 4

Who does AI recommend more?

Pentagram, named ahead of Red Antler in 2 of 3 answers

Pentagram first in 2Red Antler first in 1

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Top branding agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pentagram was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Red Antler was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Pentagram was listed before Red Antler in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pentagram1st
  2. COLLINS2nd
  3. Red Antler3rd
  4. Koto4th
  5. Landor5th
  6. Wolff Olins6th
  7. DesignStudio–
  8. Interbrand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Koto3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Red Antler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pentagram3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • COLLINS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Landor1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wolff Olins1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DesignStudio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Interbrand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about branding agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Pentagram or Red Antler more popular in search?

This chart shows how often people search Google for Pentagram and Red Antler by name. Each line represents a brand's share of searches for all eight branding agencies we track, month by month, from English-language searches worldwide.

Pentagram and Red Antler among branding agencies worldwide, by month

Share of searches by month for Red Antler, Pentagram. The figures are in the table below the chart.

View monthly share of searches table
MonthDesignStudioLandorInterbrandKotoRed AntlerCOLLINSPentagramWolff Olins
Oct 202538.5%31.5%17.2%4.7%6.3%1.1%0.56%0.05%
Nov 202540.2%32.8%14.7%5.1%5.4%1.4%0.48%0.05%
Dec 202541.7%34.1%12.5%4.4%5.6%1.3%0.4%0.05%
Jan 202646.1%30.8%11.3%5%5%1.1%0.55%0.05%
Feb 202643.9%29.4%13.1%5.7%5.8%1.4%0.64%0.05%
Mar 202647.5%26%14.2%5.1%5.2%1.3%0.69%0.05%
Apr 202644.5%29.7%13.3%5.8%4.8%1.2%0.65%0.04%
May 202642%34.3%12.5%4.6%4.6%1.3%0.61%0.04%
Jun 202642%34.4%12.6%4.7%4.6%1.1%0.61%0.05%
Jul 202644.4%29.7%13.3%5.8%4.8%1.4%0.65%0.04%
Aug 202644.4%29.7%13.3%5.9%4.8%1.3%0.53%0.04%
Sep 202641.6%34%12.4%5.6%4.5%1.3%0.49%0.03%

How has the Pentagram and Red Antler comparison changed over the last 12 months?

3 findings
  • Red Antler was ahead of Pentagram in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pentagram’s share of searches among branding agencies worldwide moved from 0.56% to 0.49%, and its estimated monthly branded searches moved from 590 to 480.
  • Across the 12 months ending September 2026, Red Antler’s share of searches among branding agencies worldwide moved from 6.3% to 4.5%, and its estimated monthly branded searches moved from 6.6K to 4.4K.

How did search popularity change for branding agencies worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Red Antler worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Pentagram worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pentagram’s and Red Antler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pentagram

1 branded search term

  • branding pentagram

Red Antler

1 branded search term

  • red antler

How the Brand Demand Index is measured

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