Brandwave

COLLINS vs Red Antler:Which is searched more?

In September 2026, Red Antler had more branded searches than COLLINS among branding agencies worldwide. Red Antler had about 4,400 branded searches, while COLLINS had 1,230. Red Antler made up 4.5% of all branding agency searches we track, and COLLINS accounted for 1.3%. These are worldwide searches for English-language branded terms.

Share of searches among branding agencies worldwide in September 2026Is COLLINS or Red Antler more popular in search?
COLLINS1.3%1.2K searches
vs
Red Antler4.5%4.4K searches

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Is COLLINS or Red Antler more popular in search?

Compare the agencies that build brand identity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

COLLINS and Red Antler among branding agencies worldwide, by month

Share of searches by month for Red Antler, COLLINS. The figures are in the table below the chart.

View monthly share of searches table
MonthDesignStudioLandorInterbrandKotoRed AntlerCOLLINSPentagramWolff Olins
Oct 202538.5%31.5%17.2%4.7%6.3%1.1%0.56%0.05%
Nov 202540.2%32.8%14.7%5.1%5.4%1.4%0.48%0.05%
Dec 202541.7%34.1%12.5%4.4%5.6%1.3%0.4%0.05%
Jan 202646.1%30.8%11.3%5%5%1.1%0.55%0.05%
Feb 202643.9%29.4%13.1%5.7%5.8%1.4%0.64%0.05%
Mar 202647.5%26%14.2%5.1%5.2%1.3%0.69%0.05%
Apr 202644.5%29.7%13.3%5.8%4.8%1.2%0.65%0.04%
May 202642%34.3%12.5%4.6%4.6%1.3%0.61%0.04%
Jun 202642%34.4%12.6%4.7%4.6%1.1%0.61%0.05%
Jul 202644.4%29.7%13.3%5.8%4.8%1.4%0.65%0.04%
Aug 202644.4%29.7%13.3%5.9%4.8%1.3%0.53%0.04%
Sep 202641.6%34%12.4%5.6%4.5%1.3%0.49%0.03%

How has the COLLINS and Red Antler comparison changed over the last 12 months?

3 findings
  • Red Antler was ahead of COLLINS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, COLLINS’s share of searches among branding agencies worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
  • Across the 12 months ending September 2026, Red Antler’s share of searches among branding agencies worldwide moved from 6.3% to 4.5%, and its estimated monthly branded searches moved from 6.6K to 4.4K.

How did search popularity change for branding agencies worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Red Antler worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using COLLINS’s and Red Antler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COLLINS

3 branded search terms

  • collins brand agency
  • collins design agency
  • wearecollins

Red Antler

1 branded search term

  • red antler

How the Brand Demand Index is measured

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